Developed and executed B2B marketing strategies for a BPO Services, including the development of go-to-market plans to reach new customers in existing and emerging markets.
Plan and execute the ABM campaign, MQL and SQL Strategies and Demand Generation.
Working closely with the B2B Director of Growth and Marketing to deliver world-class customer centric marketing solutions to drive incremental revenue and growth in a B2B space.
Understand B2B strategic plans, goals and aims, as well as the key customer audiences and segments (industry, job function) and tailor marketing activity accordingly.
Work with the internal teams/SDR (Sales Development Representative) to build the prospect lists and Identify our buyer persona to better target identified audiences and to qualify senior level suspects from marketing campaigns.
Implement marketing campaign tactics and manage the end-to-end process from copy writing, working with the design team, building contact lists, deploying campaigns and tracking success.
Manage and execute a variety of marketing campaigns to support the business area and overall brand objectives,to include; email, print, editorial, press, web content, presentations, orientation,exhibition stands etc.
Plan, manage, and implement Paid Search & Paid Social campaigns. Familiarity with major channels, including Facebook, Instagram, LinkedIn, Twitter, Google, and Bing.
Ongoing optimizations to meet campaign objectives, including budget management, monitoring on-site conversion actions, bid management, negative keyword strategies, ads Creative & landing page revisions.
Work directly with Director of Strategy to execute campaigns and plan paid search/social growth.
Identify, research, evaluate media market trends, media supply availability, new markets and competitive activity.

Senior Digital Marketing Manager Responsibilities:

Plan and execute all digital marketing campaigns incluging SMM, SEM & Emails.
Plan, execute and measure experiments and conversion tests.
Design, build and maintain the social media presense
Implement the Funnel Tracking with Google Analytics, GTM and UTM
Identify trends, insights and optimize spend and perfomace based on the insights.
Collaborate with internal teams to create landing pages and optimize user experience
Measure the report performance of all digital marketing campaigns and assess against goals ROI and KPIs
Design the Buyer Persona and Mapping the Buyer’s Journey to the Sales Funnel
Automation Marketing on Hubspot
Develop integrated lead management programs, building automation for lead nurturing, and ensuring lead follow-up
Develop highly customized and strategic lead nurturing plans for all high revenue leads; implement and monitor through Sales CRM
Monitor and analyze lead behavior to understand how our inbound marketing activity turns leads into customers, their buyers journey and continually refine the process to convert customers

Team Lead / Digital Marketing Manager Responsibilities:

Build inbound marketing plan - SEO/SMM/SEM
Implement the overall digital marketing strategy
Implement the Funnel Tracking for meaure the conversions 
Measure ROI and KPIs
Track and Manage the Strategies
Manage the digital marketing budget
Handled all company\'s social media accounts
Organize and lead digital marketing team
Research competition, investigate benchmarks and provide suggestions for improvement
Brainstorm new and creative growth strategies Plan,execute and measure experiments and conversion tests.

Digital Marketing Speicalist & Consultant Responsibilities:

Managing Paid Digital Marketing Strategies & Campaigns
Design the Search Ads, Display Ads, & Video Ads
Keyword research and analysis for setup the Campaigns
Monitor and Optimize the campaign on different level like keyword bids, account daily and monthly budget caps, impressions, clicks quality score, and other important metrics
Comprehensive reports for the completed and on going campaigns to evaluate results.


 


 

Digital Marketing Specialist Responsibilities:

Manages the company Social Media accounts and posts content.
Monitor various Social Media platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest.
Use social media marketing tools such as Buffer, Hootsuite etc.
Working on Social Media channels to increase the community of pages likes and fan following.
Design the funnel for get the different goals of business.
Measure the success of every social media campaign.
Monitor the Social Media KPI\'s.

Team Lead / Digital Marketing responsibilities

Build plan and implement the overall digital marketing strategy
Manage and oversees different digital marketing channels
Prepare and manage digital marketing budget
Handled all the company social media accounts
Track SEO and Google Analytics data an make complex analysis
Measure ROI and KPIs
Research competition, investigate benchmarks and provide suggestions for improvement

As a Digital Marketing Speicalist & Team Lead of SEO/SMM

Website SEO Audit/ Content Audit
Website Traffic Analysis
SEO/Content Team Management
Developing SEO/Content Strategy
Competitor Analysis and Strategy Development for Better KPI\'s
Website Outlay and Content Perspective Analysis
Coordination with Development/SEO and Content Teams
Developed and Implemented social media brand strategies
Influencer Marketing
Email Marketing 
Track and analyze website traffic flow and provide regular internal reports.

Digital Marketing Executive Responsibilities:

Audit the Website and Content
Make the SEO Strategies and Plan
Make the Content Maketing Plan
Working on ON-Page and OFF-Page Strategies
Structure Mapping
PPC
Handled the all Social Media Accounts 
Track and analyze website traffic flow and provide regular internal reports.

SEO Tools:- Google Webmaster- Google Analytics- Web Analytics- Ahref, Moz, SEMrush, varvy, Screaming Frog.

Working on SEO Strategies
SEO Backlinking, Keywords Searching ON-Page and OFF-Page
Content Writing
Fix any error or bugs in online content
Google Webmaster
Google Analytics