Experienced Marketeer with experience of Project Management in Ad agencies & IT industry, Communications experience in Retail Sector of Pakistan and Planning, Designing & Execution of 360-Degree Marketing Campaigns in Real Estate Industry with exposure of Production, Dealers Networking and Conventions, Outdoor Marketing Activities and Vendor Management.
- Lead all marketing activities [Brand registration / Campaigns / Client education / Awareness programs]
- Coach & lead the team
- Local affiliations & network establishment
- Counselling clients for Immigration
- Establish the platform for sustainable growth
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• Designed, Planned and Executed 360-Degree Marketing Campaign of Madina Mall & Residency, Islamabad
• Established vendor network for OOH, Electronic, Print Media, Outdoor Activities and Social Media and managed all communication with the vendors on individual basis.
• Successfully launched Madina Mall & Residency!
• Handled Sales & Logistics of Food & Hygiene Products of company’s Imported & Local Brands.
King’s Premium Cooking Oil: Rice Bran / Sunflower Cooking Oil and Soybean Cooking Oil
Chikool Hygiene Products: Chikool Baby Pants and Diapers / Chikool Baby Wipes
Coochie Hygiene Products: Baby Diapers and Complete Tissue Paper Range including Wipes
• Ensured Basic Sales Fundamentals, Go to Market Strategy and Implementation of Company’s Distribution Contracts by deploying Trade Marketing Plans to achieve Profitability & Growth.
• Recruited, led & monitored a team of Merchandisers, BAs, and Order Bookers to ensure implementation of Planograms, In-store Availability and effective Replenishment of Stocks.
• Collaborate and devise Cross Functional Action Plan with Marketing Team and Activation Agencies to Plan and Execute Monthly Initiatives and Activation Campaigns.
• Led the PAS Award 2016 Winning Digital Ad Campaign of Easy Paisa and Daraz.pk
• Managed Year-long Documentary Project for Pakistan Reading Project (USAID Funded Project)
• Managed Assets and Entire Documentation of Huawei’s Safe City Marketing Project Islamabad
• Recruited, Led and Coached a team of Business Development in Islamabad for Ad Campaigns and Business Expansion to new domains (Social Media Marketing & Video Production)
• Effectively deployed Customer Management System to ensure Uninterrupted Communication and Efficient Business Management for Customers.
• Initiated a 6 Months Plan and Achieved Business of PKR 20 Million in the Last Quarter of 2015.
Developed & Deployed the Web Project for KPK’s Provincial Government of Pakistan.
Sole Web Agency of Musca Law, a US based Law Firm.
Jang-HEC Online Supplement Development & Jang Newspaper Ad-Calculator
• Penetrated Local Market by Leading a Small Team and Closed Business with Reputable Firms.
• SABU – A Poject of UNICEF for Children Day
• Vendor Registration with Telco Sector and UN Agencies and Online Business Platforms
• Business of PKR 12 Million in year 2011 and PKR 8 Million in year 2010