Worked with several clients in the e-commerce, automobile, education, and Oil & Gas sectors, as a freelance Strategic Communications’ expert.


Currently engaged as a Freelance writer on Upwork, and a contributing writer for a magazine based in the US.

- Manage Company brand and reputation- Ensure public views the organization favorably- Create and Launch Press Releases and marketing campaigns- Contact members of the media to set up interviews with company reps- Get company featured on radio, TV or the internet- Ensure that all opportunities for the CEO are fully vetted- Drive corporate strategy and message development, pitch and announcement strategies- Develop branding initiatives. Internal communications and external media relations- Determine communication strategy and execute programs to deliver communication objectives throughout the organization- Develop communication strategies for the delivery of corporate culture and business strategy- Manage media relations and maximize media opportunities- Develop strong relationships with media reps- Develop delivery and packaging plans for corporate messages- Develop internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects, and assignments.- Create rich and creative content that is optimized for search engines

• Account head for Lahore region (PSO, Telenor, EasyPaisa, Bank Alfalah)• Ensuring favorable relations with print, electronic and digital media stakeholders.• Event management

• Social media marketing on Facebook, Google Plus, Twitter and related forums

• Analyzing content written by colleagues/new hires with keyword placement; bringing it in line with clients requirements


• Moderating social media pages, communities, blogs and websites


• Occasionally writing strategic blogs, articles and website content as per the requirement

Handled Strategic communications for primarily for Ufone but helped with Coca-Cola Beverages Pakistan Limited (CCBPL), The Coca-Cola Export Corporation (TCCEC), Tetra Pak as well.• Research and content development for all aspects of public outreach campaigns of all corporate clients including press releases, articles, blogs, news stories, research reports, case studies, interviews and transcriptions, speeches, holding statements, briefing books for ambassadors, web and social media content and audio-visual communication• Development of quarterly and yearly PR and CSR strategies/plans for clients.• Working as part of a crisis management team with client service managers to oversee and counter any issues.• Conceptualization of public relations initiatives, proactive and reactive media relations, issues management and relationship building with key audiences• Daily media monitoring including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs for clients• Working as part of an account team to develop client proposals and implement the PR & CSR activities• Collating, analyzing and evaluating media coverage• Event management, including but not limited to press conferences, promotional, activation events, exhibitions, open days.• Research for new business proposals and presenting to potential new clients.

Researching, writing and presenting text in ways that appeal to the site's target audience

• Keeping website up to date with latest and fresh news stories, blogs and articles.

• Editing and proofreading text produced by colleagues or freelancers

• Developing new content and editorial guidelines

• Creating and monitoring social media output and feedback

• Making sure web pages are picked up by search engines (search engine optimization) with right keywords

• Training new staff on how to produce and edit content.

• Monitoring and posting replies to online message boards and dealing with email inquiries

• Research and compilation of candidates’ database in three assigned constituencies.

• Updating the database before, on and after election day

• Live update of election results starting May 11, 2013 till final results’ compilation.