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خلاصہ
Looking forward to the Next Challenge, where top-tier Strategy, Marketing and Program Implementation Roles are of vital requirement
Please refer to the detailed profile at the following Link
https//www.linkedin.com/in/muhammadmuzaffar/
Corporate Strategy Marketing Executive with 14 years experience, focused on CSO CMO agenda,
Extensive experience in Program and Project Management
Expertise
- PL Analysis and Improvement
- Corporate, Business Functional Strategy Development
- Tech. Start-Ups / Digital Business Models' Strategy
- Strategic Commercial Planning, Business Analytics
- Product Portfolio Revamp, Segments and Pricing Analysis
- Digital Transformation / Business Turnaround PMO
- Performance Management Improvement Initiatives
Industry Experience
- TMT Digital Media
- FMCG / CPG
- Oil Gas, Energy
تجربہ
Senior Consultant - Strategy & Transformation
Working for a Tech/Digital Start-Up in Health-Care Sector, for a Middle East-based PE firm
Senior Advisor - Marketing Strategy & Planning - Consumer BU
STC is the largest telecom operator and most valuable brand in Middle East (as per Brand Finance ranking-2017), serving +160M Subs in more than 10 markets.
*In Y2016, Earned Double-grade Promotion, in recognition of the contributions - a rare instance in STC.
Guiding Top Management agenda and Orchestrating multiple strategic marketing programs to drive the growth of Consumer BU,as well as contributing in corporate level business strategy programs.
- Portfolio covered - Mobile Broadband (Internet)-Large Screen, Fixed Multi Play Bundles (Voice,Data/Internet/Broadband, IPTV/OTT): 4G/FTTH/xDSL
- Portfolio Segments and Pricing Strategy,
- Digitization Strategies (Service, GTM, Content)
- Annual Marketing Plans with Road-maps,
- Commercial Forecasting, Target Budgeting
- Portfolio Pricing. Business Cases & Financial Modelling,
- Market entry strategies & opportunity sizing,
- Commercial evaluation of Strategic Initiatives,
- Performance Management & Improvement
- Smart Home and Next Generation Services
- PMO for Product/Service Development
- Market Research & Consumer Insights' Mining
- ATL/BTL Campaigns Design, Execution & Evaluation
Engagement Manager - STC Transformation Program
STC Transformation Program primarily was focused towards re-orientation of the entire organization towards agile performance in digital age, covering +60 engagements across all functions.
As key member of the TP PMO, managed multiple engagements in different capacities to assure scope and impact across organizational restructuring, revenue stimulation, marketing, sales and customer experience
Manager Product Quality & Business Development
Engro Foods is the Market Challenger in FMCG Market, competing head-on with Nestle and Unilever, in Dairy and Frozen food portfolio.
- Worked on feasibility studies/due-diligence of new business & capacity expansion initiatives
- Led the revamp of product quality department resulting in more than 60% reduction in YoY complaints in retail & distribution; brought losses down by 33% beating the BoD Target; by conducting root-cause analysis, retail audits; by setting new practices in cost allocation, outbound logistics, sales and distribution
- In-depth analysis of customer engagement issues through market survey of various segments
across the country. Developed strategic insights about market, competition and internal value chain and presented to management
Project Engineer
