Top performing Reporting and Communications professional with concept to execution experience in designing and implementing solutions for donor funded projects.
Professional integrity, a big–picture focus, and a history of driving significant accomplishments are the cornerstones of a career distinguished by the ability to harness the power of a big idea and discover untapped possibilities, lead teams to tangible action, and drive each project from start to finish.
Stand-out performance in Communication and Digital Media Management with hands-on reporting, creative content development, marking, branding, and outreach experience punctuated by thorough knowledge of Media and Web Analytics and expertise in developing and implementing effective communication protocols across multiple levels.
Campaigning
Print and electronic media campaign planning
Media buying/planning and execution
Print electronic media coverage/PR management
Product Development
Production of TVCs and Documentaries
Annual Reports and newsletter making
Press release, supplements, reports writing
Event Management:
Pink Illumination of Mazar e Qaid, President House, Prime Minister House, Parliament House
Press Conferences / media coverage in Lahore, Islamabad, Peshawar and Karachi
Working on donor funded projects for elimination of Violence Against Women in Pakistan. Looking after the over all PR including but not limited to IEC material production, media coverage, content integration in print & electronic media.
Also responsible for advocacy and lobbing with stake holders from government and civil society.
Lead the communication team of Pink Ribbon Pakistan. Execute print and electronic media campaigns, seminars, illumination of land mark building of the country events and arranged talk shows.
Headed ICRC Communication Capacity Building program for Punjab Province.
Established media department for Red Crescent Punjab
Making of annual plan of activities for Red Crescent Punjab media department.
Responsible for office / Event Management.
Prepared and monitor annual communications budget.
M & E of 36 District branches of Red Crescent Punjab for communication capacity building at grass root level.
Develop/execute media strategy across all media.
Responsible for all media and PR aspects.
Preparation/publication of all sort advertisement for print media.
Writing releases, articles and statements.
Lead on copy writing and production of marketing materials and key publications including promotional material.