Lead marketing communications and project management for multiple clients
   Lead client communication, focus on long-term relationships and client loyalty
   Responsible for planning and developing effective end-to-end internal and external marketing communication strategies and content across touchpoints for greater outreach and to different audiences as per set guidelines and branding policies
   Research, write & disseminate content and communication collateral for different media channels and vehicles including social media, websites, PR, speeches, case studies
   Liaison and deal with queries from clients and individual users via various difference touchpoints
   Write and edit in-house content, case studies, brochures, demos & tutorials, articles for publishing in media outlets; design and carry out employee branding and onboarding activities
   Aid in ideation, design and development of comprehensive IT products and services for organization and different clients, plan and execute various events
   Oversee design and editing, Generate portfolio and programmes marketing collateral
   Manage different stakeholders in operations, procurement, finance etc.
   Support in UI/UX, functionality, performance, content & SEO of tech assets
   Coordinate with cross-functional teams and lead a team of web developers, visualizer, UI/UX designer, video editor, Q/A and network engineers

Established multiple start-ups in academia, capacity building, apparel, and advertisingServiced various clients across different industry verticlesStints inc. British American Tobacco, Liverpool John Moores University, Egadgets.pk etc.

Conducted courses of Management: Policy & Practice and Business Policy to batches of Professional MBA 

As Digital Communications Manager, I headed the communications department to build relationships, engage the community and share agency's stories through effective digital and interactive communication. I was also responsible for managing the agency's online presence, including website, social media, and other online publications and tol manage integration and automation between existing digital platforms to create effective communication channels and customer service experiences. I was also required to manage client relationships, educate multiple clients on digital policies and concepts, products, best practices and trends, and help set expectations to achieve their respective business goals.
   Developed and executed periodic marketing and PR strategies, presented media plans
   Developed and executed a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting brand focus
   Created and managed all marketing materials and collateral in line with brand direction
   Managed advertising needs of clients, created corporate employer branding material
   Oversaw quality of marketing communication over offline and online platforms
   Carried out promotional events for clients
   Established relationships with, negotiated and managed content & SEO agency, vendor network inc. videographers, photographers, 3D, publishers
   Developed SLA’s, recruitment, helped agency with other duties as needed

   Part of Social Media Marketing Center powered by Samsung as a Global initiative
   Worked with Regional and HQ global PR & Comms team to align on projects for Samsung in Pakistan to develop and grow online and offline communities
   Corporate communication & brand promotion, social media campaign management, social listening, KPI tracking, crises management on multiple digital channels including social media mobile and web
   Developed and delivered digital media strategy, SM calenders, daily content planning and direction according to brand guidelines & global marketing positioning, analytics, behavior management and audience sentiment analysis and industry audits
   Managed Web CRM softwares e.g. Sprinklr, SMC Dashboard and operated Samsung Intelligence Hub Dashboards and Web Content Management System
Managed and worked with different agencies inc. TagBoard, Bramerz, JB&Jaws, Starcom and KOL’s to carry out live and corporate events, new outlets inaugurations

Performed research on current benchmark trends and audience preferences
Designed and implemented social media strategy to align with business goals
Set specific objectives and report on ROI
Generated, edited, published and shareed engaging content daily (e.g. original text, photos, videos and news)
Monitored SEO and web traffic metrics
Collaborated with other teams, like marketing, sales and customer service to ensure brand consistency
Communicated with followers, respond to queries in a timely manner and monitor customer reviews
Oversaw social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggested and implemented new features to develop brand awareness, like promotions and competitions
Stayed up-to-date with current technologies and trends in social media, design tools and applications
Managed accounts from multiple industry verticles such as Servis, Adamjee Life Assurance, 3M - Scotch Brite, Kansai Paints, Mayfair 

Managed company's CMS, worked with developers and editors to ensure it's meeting the needs of organisation
Conducted content audits to identify gaps and redundancies in the site content
Created and implemented content schedules for people to produce or update content
Produced maps and visualisations of the site to help staff understand the structure and function of the website
Wrote and edited web copy
Sourceed, commissioned and sometimes edited images and videos
Developed policies relating to your organisation's web content, such as a house style
Analysed analytics data to learn how users interact with your site
Surveyed users and hold focus groups to learn about how they view your site
Trained staff in writing and producing content for the web
Managed word-press based website