Finance professional with over nine years of experience across various functions including Internal Audit, Budgeting & Controlling, Risk Management, Corporate Finance, and Financial Reporting, with a keen understanding of accounting systems
Key Achievements
• Implemented automation process (through ERP systems) to simplify the media operations and foster an environment of continuous improvement. Trained users and served as the primary "go-to" troubleshooter on this new system, which propelled efficiency gains and significant time- and cost-savings of around 150-man hours per month
• Implemented android application along with web based portal to monitor the asset tagging & automate the manual processes.
• Defined policies and implementing Web Portal for declaring & monitoring potential conflicts of interests of employees.
• Led the implementation of a procurement system (ARIBA) for marketing spend, acting as a key player in end user training and ongoing maintenance.
• Led successfully conducted Media agencies Audit.
• Lead for roll-out of global payments process. Proactively follow-up on foreign payments which have resulted in significant improvement in Payment on Time KPIs from 120 days to 60 days.
• Supervising product cost through cost of raw and packaging material that includes maintenance of standard cost and monitoring the price and usage variances thereof
• Ensure control around fixed asset.
• Lead MEC activities and finalization of results
• Supervising Material Purchases and highlighting issues to the buying team for correction of PO (mainly PO conditions) and closely liaising with payments team thereof for it correct recording
• Preparing monthly schedules relevant to costing GLs and controlling through age analysis and data hygiene
Planning & delivery of annual internal audit plan as approved by the Audit Committee. Serving as team lead for multiple engagements encompassing core and value added projects. In addition to my day to day activities (including SAP Governance and ensuring SOD), I am responsible for:
• Core audits (Depot, Merchandiser, Customer, Financial Controls Testing) and business improvement projects in various areas of the business including Supply Chain, Customer Development, Corporate Finance and Marketing
• Liaising with functional teams of Unilever in India and Turkey as a Local Authorization Controller (LAC) for authorization, compliance of SOD and mitigating controls for SAP related issues
• Information security cascade which is being done on a company-wide level to ensure the message of information protection is engraved at all levels
Mainly responsible for budgeting and variance analysis, evaluation of the efficiency and effectiveness of marketing spends, KPI monitoring in coordination with the media team and the month-end closing process. In further detail:
• Led the three-person team included ensuring the smooth operations of the media procurement/ reconciliation process and the Advertising and Promotion (A&P) spends (amounting to PKR 4.8 billion) as well as the monthly closings.
• Optimized media processes by strengthening controls including the automation of the media procurement process, development of a media accruals forecasting model, and introduction of key authorization controls for specific purchases with implications on ROI
• Monthly forecasting and variance analysis to flag emerging risk areas and sharpen forecasting accuracy by continually aligning forecast assumptions with the on ground economic and competitive landscape
• Planning of trade marketing spends for the year to identify spend optimization of opportunities.
• Managing supplier and agencies’ day-to-day issues regarding processes, payments, system, executions and coordination with the brand building/ brand developments teams
• Maintained control over P2P and improved efficiency, managing vendor/supplier relations and overseeing the timely, accurate processing of invoices, expense reports, credit memos, GST and payment transactions.
• Maintained adherence to corporate IFRS standards; SOX controls and ensured accurate compliance of A/P files and records in accordance with company policies and government regulations.
• Charted operational performance of month cycle by conducting an in-depth variance analysis on different expense buckets
• Composed effective accounting and ad-hoc reports summarizing A/P data for supply chain, HR and other departments
• Prepared monthly accruals schedules for management use