Marketing & Brand Management
Critical coordination with operations and restaurant management and staff for implementation of all marketing activities at the restaurant level
Being a custodian of LRM, local restaurant marketing and being responsible for additional critical success factors to aid a certain restaurants challenges. ( increase in ticket average, increase in guest count, increase in frequency of visits etc )
Product launches (which include everything from ensuring print collateral reaches the restaurant to press conferences , mall activations and managing media releases in multiple media vehicles and organizing and maintaining alliances with individual channels for maximizing the buzz for the campaign)
·         Events ( LRM, product launches, restaurant launches, collaborations etc )
·         In restaurant brand touch point management
·         Supply chain coordination for printable, and Nando’s merchandise availability
·         Help in Maintaining  the marketing budget
Coordinating with day to day vendors including digital, off set, social media , email
Liaison between Marketing manager and creative agency , media agency , social media agency
Administrative Support:
·         Capturing invoices for the department.
·         Scheduling meetings for the department / marketing manager.
·         Printing merchandise orders and so on.
·         Supervising the distribution of point-of-sale material and other collateral to restaurants and regional offices.
·         Assisting Patraos with requests as-and-when required.
·         General support to the office management functions at the office when          required and directed.
·         Management of the marketing store-room (including stock levels) at ware house, campaign history files, showreel, press clipping service and merchandise stock.
·         Minute taking and letter writing, Filing.
Design Role
·         Restaurant openings
·         Restaurant revamps
·         In Restaurant brand touch points
·         Nando’s merchandise

Managing smooth BTL execution with Execution team.
Insure quality of execution by visiting on field (spot check/back checking).
Make efforts for maximizing productivity.
Train Brand Ambassadors.
Organize and prepare teams for successful client visit.

SEO | PPC | Social Media Marketing | Google Analytics | Google Ad words | Content Writing | Blogging.
Managing Social Media Team for online campaigns.
Managing multiple accounts in the aspect of Clients requirements.
Meeting new clients to achieve monthly/yearly targets.
Execute different BTL/ATL activations.

1. Strategic Marketing Planning
2. Marketing Research Tools
3. Brand Activation
4. Team Management
5. Consumer Insights and Analysis
6. BTL(DTC) Specialist

Meeting Clients & analyse their promotional needs,
Design media plan to provide maximum exposure for client's product and services.
Design ATL/BTL campaign and execute after getting approvals.