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خلاصہ
Marketer with a passion for building brand and developing meaningful customer relationships. A highly motivated, dedicated and result-oriented professional with one plus years of marketing experience.
تجربہ
Marketing Officer
Carried out a one-on-one interactive session with potential customers, convincing 35% of them to use the organization's services.
Cold-called potential customers on a daily basis, with a closing rate of 33%.
Exceeded conversion KPIs by 85% for the months of September 2020.
Redesigned organization's social media pages, increasing marketing qualified leads by 20%.
Reduced organization's search ads average CPC by 15% while maintaining the same conversion rate.
Consultant
Carried out primary and secondary research to analyze the market potential. Developed market campaigns across digital and print platforms for a period of 12 months to create awareness with over 15% growth month-over-month.
Managed cross-department teams to create website and wire-frame the mobile application.
Talked and interviewed 15+ potential users on a daily basis to enhance the user experience.
Delivered unique content to set up the new website of the brand within 3 days.
Social Media Marketer
Revamped organization's social media accounts, improving user engagement by over 50% on Facebook, Twitter, and LinkedIn.
Grew organization's monthly organic traffic from 500 to 7300 within 6 months via social media.
Managed 4 projects from planning strategy to execution while achieving 95% goals.
Led Facebook ad lead generation campaigns for a client, driving 150+ leads per month, at a $0.07 CPC and $4.75 CPA.
Successfully carried out a marketing campaign, going under the designated budget of $1200.
Marketing Intern
1.Arranged a showcasing plan for an upcoming venture of Hum Films.
2.Composed radio contents for Masala Family Festival’s endorsement.
3.Designed memorandum of understanding for forthcoming events (ex. Concerts).
4.Coordinated with clients and visited promotional locations for branding purposes.
5.Prepared presentations to convey the weekly progress of designated projects.
Market Research Intern
1. Created detailed analysis on recorded information of Crude Oil, Paraxylene (PX) and Cotton Industry
2. Analyzing the business sector of Purified Terephthalic Acid (PTA) and its results to anticipate the eventual fate of the organization
3. Recording the development of Textile industry and its impact on the balance of trade of Pakistan
4. Graphically representing the pricing trend of raw petroleum while quickly clarifying explanations behind vacillations
Intern
1. Observing fare fluctuations and analyzing its trend in Central Reservation Control (CRC)
2. Coordinating with representatives through telephone to refresh their data
3. Worked under the immediate supervision of Chief of Marketing to evaluate options for new visiting cards for the organization
