Working as “Regional Sales Manager”, January 2022 – To date
Responsibilities/Accomplishments:

Launched the whole business for 24seven.pk in Multan.
Ensure warehouse operations, Implemented all Warehouse related SOPs.S
tarted generating leads and onboarded outlets with company.
Hired professional sales staff according to the need of E-commerce business.
Enhanced field management capabilities through field coaching and formal trainings.
Arranged delivery vehicles to serve market timely.
Train the whole staff of warehouse.
Onboarded local vendors for stocks to fulfillment of retailer need and & managed 330+ SKUs.
Ensure smooth working on Inbound & Outbound.
Ensured better mix of SKUs to serve retailer.
Introduced partnership model with retailers. y by using fit practices

Major Achievements:

Successfully launched total business of company.
Increased outlets network.
Monitored KPIs and implemented SOPs

Managing product distribution through concessionaires and Stock Points. Leading / Training / managing Sales team of 4 territory Manager to deliver growth. Building capability of field management team through field coaching and formal trainings. Developing market by building new business opportunities and optimum utilization of company assets. Ensuring business profitability by improving ‘Product Mix’. Increasing reach through ‘Route To Market’ approach. Ensuring flawless execution by monitoring of KPIs and implementation of company SOPs. Area under coverage is; Ghotki to Multan, Multan to Faisalabad, Multan to Sargodha, Mianwali, Multan to Bahawal Nagar, Multan towards DG Khan, Layyah, Tounsa etc.

Achievements:
• Hunted / inducted 55 new SPDs in first two months of year which is nationally ever highest number in the history Walls Ice Cream.
• Remained No: 1 nationally in terms of growth of 20%.
• Got No: 1 position nationally for consecutive all quarters & full year for R&R competition.

Moved from Karachi Region to Multan Region and re-designated as an Area Sales Manager Channels (OOH) since 1st August 2015, Looking Whole Multan Region.
Responsibilities: Devising channel strategy for Out Of Home. Working closely with frontline sales teams to maximize category sell out. Taking different initiatives to develop OOH channels across national canvas while incorporating geographical dynamics. Sales and Operational Planning of Bulk Pack while driving availability and visibility. Strengthening relations with concessionaires to capitalize on existing infrastructure to facilitate business growth. Building relations with key accounts within the channels through loyalty drives. Analyzing sales trends and performance of concessionaires and field teams across the category. Staying updated on market trends, pricing and competitors.

Achievements: Closed 2016 at highest growth (19% volume Growth ) in channels within region and appointed / trained newly hired 5 dedicated supervisors and 1 BDM in Faisalabad to penetrate smartly in market, to develop strategic accounts.

• Promoted as Area Sales Manager since 1st December 2013, moved from Sukkur to Hyderabad for area assignments. Hyderabad area contributes 33% in Karachi Region.
o (Looking Whole Sindh and Baluchistan market – Except Karachi City Market).
o Hyderabad Area Includes;
• Hyderabad Territory with 44% contribution in my Area, consists of 11 Routes with 33 sales staff (Sales Executives + Delivery Boys) along with 2 Territory Sales Officers and 1 Territory manager on them.
 Areas on coverage are: Hyderabad city, Jamshoro, Hala, Sanghar, Sakrand, Badin, Thatta, Mirpur Khas, Tando Allah Yar, Sehwan, Moro, Nawabshah and Dadu etc.

• Sukkur Territory with 43% contribution in my Area, consists of 10 Routes with 30 sales staff (Sales Executives + Delivery Boys ) along with 2 Territory Sales Officers and 1 Territory manager on them.
 Areas on coverage are: Sukkur city, Pano Aqil, Rohri, Pir Jo Goth, Khairpur, Chondko, Gambat, Ranipur, Kandiaro, Mehrabpur, Paddidan, Noshehro Feroz, Tharimir Wah, Shikarpur, Nao Dero, Rato Dero, Shahdad Kot, Larkana, Mehar, K.N.Shah, Larkana, Thull, Jacobabad, Dera Allah Yar, Dera Murad jamali, Usta Mohammad and Sibbi.
• Quetta Territory with 13% contribution in my Area consists on 04 Routes with 12 sales staff (Sales Executives + Delivery Boys) along with 1 Territory Sales Officer and 1 Territory manager on them.
 Areas on coverage are: Quetta city and some area of outer market like zhob etc
• Managing and leading team of 03 Territory Managers.
• Ensured execution of company’s SOPs at Concessionaire and Market.
• Managing Wall’s distributor as per the company guidelines and work with the strong collaboration to minimize costs and increase sales/profit.
• Responsible to re-org all three territories for effective coverage and assets control.

• Described as best TM for 2012 on YTD basis in Karachi Region.
• Remained No 01 in Eid Execution (Power Play) 2012 within Region and Received PSP as award.
• In 2012, Remained No:1 in 1st Launch Cornetto Fruity Yo within Region and won laptop
• In 2012, Remained No:1 in 2nd Launch 2 in 1 Badami Strawberry within Region & Nationally.
• I won many competitions in 2011 like,
• No: 1 in Cornetto Competition within Multan Region.
• No: 1 in Bucket 2 in 1 Competition within Multan Region.
• No: 1 in Badami Tub Competition within Multan Region.
• At the End of 4th Quarter of 2010.
• I remain best TM Nationally and won the award (Trophy).
• Remained Cornetto Champion since last 4 years.
• No: 1 TM of Cornetto Launch 2009 within Region and received shield.
• No: 1 TM of Cornetto Launch 2010 within Region and received shield.
• No: 1 TM of Cornetto Launch 2011 within Region and received shield and lunch with Chairman.
• No: 1 TM of Cornetto Launch 2012 within Region and received shield and win Laptop.

Key work areas :
• Sales Planning, Organizing, Leading and Controlling.
• Keeping eagles eye on Distributor’s funds to run business smoothly.
• Re Org the whole territory in 2013 under LCBM project from 11 Routes to 10 Routes with induction of new retailers in market and designed new PJPs for Routes.
• Responsibilities are Business Development, Distribution Management & Operation Management, Assets Control, Business waste control and Stocks Management.
• Leading, Supervising & Guiding a team of RSOs / Supervisors to ensure effective and efficient distribution operations to deliver sales KPIs / targets.
• Worked on Team Bonding / managed as team player.

• Joined Unilever Pakistan Ltd on June 2005.
• Won best TM award for Fair & lovely competition from Hyderabad Region.
• Looking Fourteen DSR's in my territory and also trained them time to time for getting best results.
• Got chance to launch new brands and effectively launched in my given market with the help of Almighty Allah.
• Keeping close eye on competitor’s activities.
• Also won the value awards from company for Best Growth on Tea and remained in Top 5 TMs Nationally.
• Many times received appreciation email from HO and my RM for best display of our brands in my territory. ( Lux, Fair & Lovely , Lifebuoy Soap, Pearl Dust Tea & Supreme Tea ).

• Expanded sales team from 7 to 19 representatives.
• Responsible for boosting different product sales in the given area Multan City (Whole Sales & Retail).
• Effectively launched several new products in my given market, with the help of Almighty Allah.

• Expanded territory sales by 200%.
• Expanded sales team from 0 to 10 (Sales Representatives & Sales officers).
• Managed the sales of 18 products in more than 60 towns of two different zones ( Sukkur & Quetta ).
• Prepared Monthly, Quarterly and Yearly sales plans and target breakups.
• Joined as Sales Officer and after 6 Months promoted as Area Manager.
• Increased Distribution network in whole Territory and appointed a Sole Distributor in Sukkur.