خلاصہ

Self-motivated, goal oriented individual holding an MBA degree in Marketing. Having more than 7 years of dynamic experience of Sales and Marketing. Aiming to undertake a more challenging role in a high paced environment. I possess good interpersonal skills, adaptive, technically compatible with a good business sense, team player, strong enough to absorb pressure, able to deliver under tough circumstances. Comes with a can-do attitude and ready to take what life has to offer
.Academics MBA Marketing 2009 University of Arid Agriculture Rawalpindi
TS LMT (VSP) Reckitt Benckiser Pakistan (Rawalpindi) Jan-2016 to Date
Nationally in Top 2 Position in with 37 YTD growth in VSP
Nationally in top 2 in compliance
Assist trade marketing for month wise plan and year forecast, coordinate with third parties for Brand building activities in domain.
Prepare a monthly plan for the area to achieve category-wise and SKU-wise volume targets
Responsible for overall RB business with customer at designated store level
Ensure On Shelf Availability, Shelf Share, Visibility, merchandizing standards and perfect stores with the help of Sales Push Team
Coordinate with RB Distributor and Store Operations to ensure timely stock replenishment and manage operational issues at run time.
Ensure in-store category leadership for RB through relationship management
To achieve monthly, quarterly and annual targets for assigned store(s). This will include ensuring in-store dominance through achieving Sales Fundamental KPIs.
Leading execution of brand plans and strategies inside the store.
Sell and execute category plans / launches / initiatives / promotions
Manage business to minimize friction / channel conflict with other channels.
Monitor merchandising/visibility standards in key categories as per Visibility Standards
Develop the MT strategy to drive profitable growth with customer
Take tactical and timely decisions to counte