· Conduct thorough keyword research and implement on-page SEO strategies to optimize website content.
· Develop and execute effective off-page SEO campaigns to enhance the website's visibility and rankings.
· Identify and resolve technical SEO issues to improve site performance and user experience.
· Stay updated with industry trends and algorithm changes to adapt SEO strategies accordingly.
· Plan and implement social media marketing to increase brand awareness and drive traffic.
· Create high-quality videos for various platforms, ensuring they align with SEO and marketing goals.
· Produce professional voice-overs for video content, maintaining a consistent and engaging tone.
· Analyze and report on the performance of SEO and SMM campaigns using relevant tools and metrics.
· Collaborate with cross-functional teams, including content creators, designers, and developers.
· Stay informed about emerging trends in digital marketing and suggest innovative strategies.
· Research advertising trends
· Research competitors’ pricing and products
· Decide on appropriate placement of ads
· Determine what content will reach customers
· Develop projects to create content
· Publish digital marketing content online
· Implement email marketing campaigns
· Measure digital traffic
· Monitor social media and Google Analytics
· Optimize paid advertising campaigns using SEO and other tools
· Report on the growth and analytics of campaigns to stakeholders
· Scale campaigns to maximize ROI
· Monitor project status and budget
· Conduct market research to inform campaigns
· Brainstorm and implement experiments and conversion tests