 Responsible for generating sales in region
 With marketing support, plan, coordinate and execute sales
 Meet the monthly sales target
 Develop and build the sales team
 Develop and achieve or exceed the sales volume/revenue goals targets as defined in the Business Plan for the sales channels and control/monitor the Sales budget to ensure optimum allocation of resources to different businesses of the company.
 Coordinate with the Marketing Division to ensure marketing tools are provided to the trade to increase brand visibility and thereby achieve business objectives.
 Coordinate with the Human Resources and the Line Managers to efficiently implement HR initiatives so as to motivate and lead a High Performance Team. Check individual performances of the Sales Team and motivate them, either through personal counseling and/or imparting training in tactical selling skills to improve and enhance their capabilities and sales performance.
 Conduct regular market visits to check route coverage and availability of company products in the market, competitor’s activities and look for new business opportunities in order to safeguard the customer base and increase market share.
 Develop and maintain an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to company customers.
 Co-ordinate with Finance & Accounts to ensure compliance with all financial norms to control collections and receivables.
 Coordinate the execution of marketing & promotional activities in the market place to derive maximum benefit out of such promotional initiatives.
 Analyze the impact of such promotions and submit report to the Sales Manager for assessment and evaluation.
 Collaborating with senior executives to establish and execute a sales goal for the region
 Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals.
 Forecasting annual, quarterly and monthly sales goals.

Major Responsibilities include:

• Achieving sales targets monthly, quarterly and yearly basis.
• Asset management in trade and promotional activities.
• Competitor’s activity tracking and prompt reactive steps.
• Forecasting and Target Assignation to the distributors.
• Implementation of company’s policies and procedures.
• Planning and management of BTL activities.
• Developing the distributors in region, building and motivation of the team.
• To build a strong relationship with distributors and customers.
• Win the customers heart with quality product and relationships.
• Managing the appropriate training, Coaching and Monitoring of ASM’s, TSE’s and SMO’s, Merchandiser and Deliverymen of assigned respective area.
• Monitoring KBI’s, Daily / Weekly / Monthly Sales Targets v/s Achievement, Inventory, Product related Issues on regular basis
• Tracking & timely settlement of market accounts (Discounts and claims etc).

Major Responsibilities include:
•Discuss the zonal target with Sales Team and devise strategies to achieve them effectively and timely
•Implement the strategies to achieve the volume targets timely
•Identify variance from the sales targets and take corrective measures
•Provide leadership and guidance to the sales team and assist them in planning workflow in the office and field, preparing primary sales estimation, stock analysis and stock distribution
•Assist the sales team in mode of payment of distributors and control and spread of sales
•Facilitate the BTL team in making route plan of SP vans within the zone
•Conduct a Training Need Analysis of the sales team and make recommendations in the performance evaluation form with consensus with Regional Sales Manager
•Improve geographically the distribution network of distributors, territories and zones
•Ensure timely coordination of trade offers and consumer promotions with all distributors
•Analyze distributors’ ROI and performance and submit report accordingly to the Regional Sales Manager
•Identify new potential distributors in the region
•Carryout preliminary evaluation of potential distributors by analyzing their financial standing, ability to meet market demands, reputation, availability and experience of the field force of the distributor
•Proper Market Visits for observing brand trends and behaviors and keep a vigilant eye regarding the opening of new and closing of existing retail outlets
•Pass on all vital information pertaining to Tapal’s products and competitors’ activities, to the BTL Manager through proper written reports
•Give a plan of secondary sales to distributor for maintaining stock covers
•Take actions as requested by the Regional Sales Manager, together with the sales team
•Control Aging of the distributor as per management approval
•Ensure Zone updated Distributor agreement with Annexure
•Management of Zone Wholesale Vs. Retail Business Seasonality

Major Responsibilities include:
To perform all over operational & administrative functions of the wholesale business center which includes:
• Sales target Achievement
• Receivable target achievement
• Team Management
• Dealers handling Key Dealers and Retailers
• To set Fortnightly, Monthly & Quarterly Sales & receivable targets of Sales team
• To make strategies to achieve the Fortnightly, Quarterly and Yearly sale targets & maintain the stock inventory levels.
• To prepare Monthly Business Report & all types of Head Office correspondences regarding to Marketing, sales & accounts.
• To prepare the Monthly APDs (Advance Production demand) and fortnightly sales forecasting demand.
• Coordinating with production, Planning & distribution department for better working.
• To prepare sales reports, audit process, Stock Inventory, its queries & adjustments.
• To visit new clients for business expansions & especially focusing on their business potential, market repo & financial position.
• To handle all key Business accounts personally & fill their requirements timely.
• To keep an eye on the competitors, activities, speedy change in market conditions & its trends.

Major Responsibilities include:
• Responsible to achieve the Weekly, Monthly and Quarterly Targets and benchmark of Growth over last year(GOLY)
• Distribution and Stocks Management
• Training & Development of Sales Team (On Job Training & Off-the-Job Training)
• Responsible for Reporting regarding, Brand Penetration, Brand Trends & Behaviors, SWOT Analysis along with a keen observation on Competition Activities.
• Pre and Post Analysis of Different Marketing Activities and Trade Offers
• Manage Area Distributor and Enhance Trade Relationships
• Responsible to Develop and Maintain a highly Efficient :
 Coverage Plans regarding Distributor\'s Sales Network PJPs
 Routing & Rerouting (as and when Required)
• Optimization in Resource Utilization.
• Code of Conduct culture as per the UPL Standards
• Execution of Merchandising Activities

Major Responsibilities include:

• Targets Achievement
• Sales management
• Key Accounts Management
• Distribution Handling or Management
• Effective execution of trade program (VIP CLUB,VIP RED)
• Develop & manage retail trade relationships and leverage these relations to capitalize on business growth and opportunities.
• Lead, guide, motivate and evaluate the performance of Distributor Sales Representative on daily basis
• Ensure timely and efficient implementation of the Cycle Plan
• Capture and provide relevant and accurate market data and information to improve company performance
• Uphold corporate integrity and values
• Ensuring the Awareness and deployment of Consumer Promotions and Trade Offers in market
• Ensuring Effective deployment Temporary and Permanent point of sale material.
• Ensuring Maintenance of Merchandising Articles
• Ensuring the Coverage of Salesmen
• Ensuring the Availability & Visibility of Brands
• Observing Brand & Market Trends
• Ensuring DSR coverage/hit ratio/productivity
• WW/WR (Work with & Work Review of DSR)