Strategic Communications Planning & Execution
Creating, managing, and executing integrated external and internal communications initiatives and activities – in order to generate positive coverage and visibility that strengthens the corporate brand and reputation among key stakeholders via advertisement, content development, and social media management.
Develop monthly and yearly Communication plans for the organization as a whole, and for Programs separately.
Facilitate various sub-brands & program managers across the organization with communications strategies/activities to meet the organization’s goals.
Design low-cost, high-end, hybrid campaigns to target pre-defined audiences.
Ensure execution of short & long-term departmental goals, and throughout all activities & projects.
Adjust and execute plan changes as necessary - in alignment with the resources (financial and non-financial) available to ensure cost saving for/and in terms of print materials, media, and labor.
Content Development / Media Management
Develop content and direct the creative team (in-house and freelance graphic designers, photographers, and other media-production teams) to provide consistently targeted, and impactful messages.
Develop consistently, targeted, and impactful messages self. Direct in-house & external teams to develop marketing collaterals and engaging material (social media posts, video documentaries,
IEC material, brochures, newsletters, success stories, articles, etc.) to create a positive brand image amongst communities & partners at the grassroots level.
Script & concept writing for Program documentaries & success stories through video/audio/textual documentation.
Support the Program in developing literature and other materials to showcase, share, and communicate various project interventions with donors & stakeholders.
Record keeping of program Media and Communication activities.
Sharing and utilization of media elements as & when required.
Coverage of events & important activities through the organization via print & social media platforms.
Manage Social Media pages by designing, scheduling, and promoting content across various platforms. Responding to queries and increasing viewer-ship through organic techniques.

Design IEC / illustrations / Comics. Iincluding Banners, standees, newsletters, annual reports, infographics, Newsletters, Broachers, Calendars, visiting cards and all other Promotional items.

Development of all Content/communications material across all departments; including Corporate profiles, Websites, Interactive reports, Stationery, Policy Manuals, info graphics, Posters & presentations, Videos & 2-D animations.
Strategy development, and content designing for Digital Media Management / Campaigns across all social media platforms.
Designing, developing & disseminating all print media, including Progress Reports, Presentations, Flyers & Brochures, and the like. 
Manage Events, along with the development of communications-related editorial products and publications. Coordination and facilitation with vendors for complete execution, along with Pre/Post related activities.
Formatting/proofreading documents such as reports, newsletters, press releases, memos, letters, etc.
Work with vendors to troubleshoot problems related to websites, mobile applications, and related products offered by the organization.

Enhance communication capabilities to increase the impact and visibility of the program amongst the Government of Sindh, media, & civil society.
Ensure coordination amongst Donors, Senior Management teams, & stakeholders for meeting collective goals.
Write scripts, decide on shoot sites & scenes, & work closely with Photographers, video teams, developers & other vendors for the timely creation of video documentaries, websites, print & other promotional material.
Assist in the organization of workshops/Promotional Stalls/other corporate Events. Prepare presentations, talking points, press conferences, Agenda, EBCL & related documentation.
Develop monthly, quarterly and annual progress/monitoring reports & Newsletters. Provide editorial support for blogs and articles as and when needed.
Develop Presentations, Communication & Sustainability strategies, reports, and any other Communications related documentation for the overall project.

Strategic Planning & Reporting
Development of Comprehensive Marketing & Donor Engagement plans - including short & long-term strategies, Gantt charts & Budgets.
Prepare monthly, quarterly & semi-annually progress reports, and present the same to the senior management.
Prepare & timely dispatch of monthly, quarterly, & Semi-annually reports to donors, including performance and billing for respective sponsored clinics. Follow-up with sponsors and donors for payments.
Execution of Communications activities:
Execution of marketing campaigns in coordination with agencies. 
Dispatch of e-Newsletters, Press Releases, SMS, invites, and greeting cards.
Complete supervision & execution of all events. Document Pre/Post event reports & Learnings, presentations, videos, moderator’s script etc. 
Make dispatch plans and maintain records (both hard & soft copies) of information & collaterals produced/dispatched. Maintain & update stakeholder contact / dispatch lists/records.

Designing & Brand building:
Create branding material for clinics including posters, banners, signatures, and wall plaques. 
Development & Assurance of branding guidelines at Head office and at all clinics.
Create promotional & IEC materials including pamphlets, corporate brochures, leaflets, newsletters, Annual reports, greeting cards, and calendars.
Design & update feeds/stories across all social media platforms.
Photography & maintenance of Image-Bank.

Record Keeping & Donor Liaison:
Receive donations and issuance of receipts/thank-you letters to all donors.
Record maintenance for each sponsor, including respective MoU(s), all donation-related communication made, donations received, and/or any other related documents.
Make, update and report the progress on monthly & quarterly donations received to the Board of Directors & Senior management.
Coordinate with finance department for bank reconciliations.

Make and pitch presentations for my clientele.
Share quotations, and sampling & keep continuous follow-up, resulting in Client Services and Sales.
Supervise & execute entire the event management division including Venue booking, Branding, and Decor, & other arrangements. Hiring of all Vendors & Ushers, defining roles, and releasing payments.
Coordinate for sampling, production, quality assurance, installation, administration & logistics purposes for successful execution of all projects & products.
Coordinate with the finance department for timely invoicing and recovery after successful project delivery.
Present Sales reports & performance to senior management, along with forecasts for upcoming quarters.

Core Communications & Record Keeping:
Create monthly & weekly departmental presentations/dashboards/progress updates.
Prepare & dispatch monthly organizational sales reports to the government departments/donors/stakeholders.
Communicate outbound call center issues to Manager-Online services. Provide back office support of USAID MCH helpline.
Communicate issues regarding maintenance/hosting / new blogs for 3 websites, to Manager-Online Services.
Prepare and dispatch a wide range of documentation including letters, minutes, memos, reports & the like. Update organizational Bulletin/Notice boards.
Keep a track record of collaterals, products & office supplies at both Workplace & Warehouse.
Gathering information, proofreading, & finalizing content for the printing of Newsletters, Brochures, Calendars, Leaflets & IEC material. Follow-up with vendors on design & quality issues.
Assist Graphic designer in the creation of IEC materials, presentations & diagrams.
Execution of marketing activities:
Create e-mailing & post mailing mechanism for dispatching of Calendars, e-broachers & newsletters to Donors, Government departments, consultants, NGOs, & Partner organizations.
Coordinate with Media Agencies, Newspapers and Cable TV channels for running marketing campaigns nationwide.
Execute promotional campaigns including wall chalking, cinema campaigns, and SMS marketing nationwide.

Event Management & Administration:
Make Logistical & administrative arrangements for meetings / conferences / workshops / trainings nationwide.
Make & get budgets approved. Raise & arrange monetary advances/payments for various project activities.
Work closely with the Admin department for making timely Logistical arrangements.
Raise Purchase requisitions. Coordinate with the Procurement department & vendors for design, quality & delivery related issues.

Supervise the creation of e-learning modules/training modules, broachers, training calendars & Logo(s).
Quality Assurance: Checking & reporting on the work that had been performed by the team. 
Application of KPIs: Monitoring, Evaluating, and reporting team members’ performance on ongoing projects to respective supervisors.
Developing & monitoring social groups on Social Media
Meet and follow up with corporate clients for requirements.
Representation / promotion of services during expo(s), training & Cooperate events

Checking & Grading: Quizzes and Assignments by the students.
Collecting & submitting answer sheets and assignments
Giving short Lectures on subjects including English, Oral Communication & Principles of Marketing
Marking class attendance, Uploading Marks/attendance on LMS

To make a comprehensive report on the commercial activities of PNSC

Searching for potential overseas customers, correspondence, and reporting to supervisors.
Monitoring office supplies, stationery, and utility bills. Recording cash flows
Maintaining client database