Veteran Social Media Manager bringing 5 years of experience in field and deadline-oriented nature focused on maximizing client results. Consistently takes ownership of day-to-day operations and special projects. Accomplishments include restructuring and launching campaigns, increasing revenue and controlling costs.
Company Marketing: Curating marketing content for potential clients to lead them towards sales closureClients Marketing:
Understanding clients' businesses thoroughly
Critically analyzing their social media platforms to list down strengths and weaknesses
Devising marketing strategy according to marketing funnel and content strategy accordingly
Weekly reporting and insights sharing
Content ideation and creation
Devising marketing campaigns and optimizing them
Retarget Marketing
Nurturing potential leads and customers using page and posts
Clients management: Solving their concerns within time frame and handling issues if the deadlines can not be metMarketing Research: Seeking leading researches and literature in marketing and sales
Globalization: Planning and developing systems/procedures to establish international clients without international offices
Content Creation Monetization: Finding similar platforms like medium.com and researching relevant content niches for better financial prospects
Business to Business prospecting using B2C digital media without wasting budget
Managed client communication: understood their needs and responded in visuals as needed for their effective understanding
Planned and Copy written Leads Generation and Facebook Messages campaigns
Written content for brand marketing, leads generation, whatsapp messaging and facebook/instagram messaging campaigns
Oversaw and managed multiple accounts
Curated and created interactive content according to funnel to generate engagements which then utilize for re-target marketing to book appointments and generate leads
Provided clear business insights and market knowledge to develop marketing strategies to meet clients\' business objectives.
Conducted productive meetings with clients and manager from on-boarding clients to solving problems to reporting project progress and analytics
B2B Marketing: Onboarding Businesses using Instagram and Cold Emailing by scraping data from free directoriesB2C Marketing: Google Adwords (PPC), Facebook and Instagram Campaigns, Instagram organic customers/followersSocial Media Handling: Facebook, Instagram, LinkedIn, TwitterCold Emailing: Designing email template using Canva and emailing using Bitrix24Social Media Updates: Designing company partners services and promoting them organically
Managing social media accounts: Facebook, Instagram, LinkedIn, Pinterest, Medium, Quora
App Store Optimization: Keyword research, optimized content writing
Canva Designing: Mobile App Screenshots, Social Media Posts
Wordpress SEO: Keyword Research, Keyword Spying, Competition Analysis, Technical SEO
ASO Tools: Sensor Tower, App Follow
SEO Tools: Ubersuggest, Moz, SEM Rush, Majestic, Article Forge
Managed social media accounts: FB, IG, LinkedIn and Twitter for various brands
Created relevant and optimized target audience
Planned, Monitored and Optimized Facebook Campaigns
Generated Leads for different clients and for the company itself
Researched and created social media copywriting
Assigned designers and content writers social media tasks
Handled social media queries: Good/bad recommendations /comments/messages and questions
Handled clients and their concerns
Created and presented easy to understand Facebook Analytics Report
Technology Transfer Office (TTO):
Organized World’s Largest Telecommunication Application Development Hackathon (TADHack) Global 2017 at NUST, Islamabad
Written content for brochure design for delegation representing ORIC-NUST to Iran
NUST Placement Office (NPO):
Acquired of internship joining status of 6000 students of NUST
Documented CVs for job of Director (I&C)
Technology Incubation Centre (TIC):
Updated entrance details of incubatees
Identified and provided useful URLs for TIC incubatees
Listed applicants for Student Startup Business Center (SSBC)
Documented business focus, business product, contribution of TIC and suggestions of incubates
Made follow-up calls to confirm the attendance of representatives of every startup at the event ‘Funding opportunities’ and media coverage of the event
Compiled contact details of faculty of NUST
Organized Techstars Startup Weekend powered by Google
Professional Development Centre (PDC):
Compiled and systematized contact details of industry leaders and participating professionals to schedule more workshops in future
NUST Intellectual Property Office (NIPO):
Documented of progress of NIPO for Pro-Rector (RIC)
Proposed NIPO services to Mirpur University of Science and Technology (MUST)
Career Development Centre (CDC):
Researched and updated content for Resume Writing, Employability Skills and Internships
Proposed technical improvement in CDC Services to minimize coordination of departments and reduce time consumption using NUST Mobile App and Appear.in (Now whereby.com)