Working closely with the Clients from concept to commercialization of Product Packaging, coordinating with Design, Development and Production team to ensure attention to detail and providing matchless round the clock technical support to the client while achieving (and exceeding) company’s financial targets and growth strategies.

Key Responsibilities:
- Technical support to Clients for financially and technically viable Packaging Solutions.
- Relationship Management – New and Potential Customers
- Market Intelligence Gathering leading to better strategic decisions and planning.
- Seamless Liaison between Client and Development, Production and Supply-Chain teams.
- Responsible for overall growth of the business and improving profit margins.
- New Product Development while coordinating with and facilitating Clients from end to end.
- Regular visits to customer to ensure immediate solution to customer’s needs or issues.
- Regular visits to the client’s production floor, cartoning, filling and packing lines.
- Exploring New and Un-tapped markets for competitive benefits.
- Managing in time Recovery of payments from customers listed in portfolio

PRODUCTS DEVELOPED & Managed - Concept to Commercialisation

UNILEVER = Pond's, Fair & Lovely, Close Up, Domex
GlaxoSmithKline = Panadol All Variants, Sensodyne, Pharma
Continental Biscuits Ltd. = Oreo
Hilal Foods = Kake, Jellies, FreshUp, Ding Dong

PEV specializes in exploring and introducing new products that help meet the growing energy needs of the local industry in Pakistan. Using biodegradable and renewable sources, PEVs produces fuel that helps run the boilers and power generators at low cost.

Manager Operations & Business Development
- As the Business Development Manager, I have the mandate to grow the company’s sales.
- Establish professional customer relationships with appropriate customer personnel, including but not limited to: purchasing, engineering, manufacturing, quality assurance, management, and other key personnel.
- Travel as needed, calling on existing customers and developing new prospective customers to identify new business opportunities or resolve current customer issues.
- Research and develop new markets of business based on the company’s core technologies and needs of its customers.
- Represent company at trade shows, association meetings and other functions.
- Brief and train the sales force on the products at sales meetings.
- Maintains detailed sales and marketing trends and identify business opportunities and work with customers to understand requirements.

As part of the Core Management Team I am jointly responsible for contributing towards the achievement of the company’s strategic and operational targets and overall business aims

- Leading a team of Customer Support Staff, 10+ Call Center Agents, 20+ Field Technicians, for 40+ Workshop Technicians, 5 Franchises and 4 Service Coordinators to monitor and manage the Service Operations of Karachi Zone.
- Conducting Trainings:
+ Product Trainings (Launching, Operational, Troubleshooting and Serviceability)
+ Soft Skills Trainings
+ Software and CRM (Oracle and Salesforce) Trainings
- Policy and Bylaws drafting for streamlining and regulating the Franchise Operations all over Karachi.
- Conducting Product Research (Refrigerator, Freezers, Split Air conditioners, Washing Machine, Microwave Ovens) based upon Customer Feedback.
- Running campaigns for conducting Customer Satisfaction Surveys using emails, print media, SMS, and telephones.
- Developing and Maintaining Corporate Customers accounts.
- Developing and mobilizing teams for Service Marketing campaigns utilizing social media, telemarketing and road shows.