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خلاصہ
I am an innovative, flexible and goal oriented MBA graduate with experience in Marketing and Brand Management, Promotion, Special events, Advertising and Public Relations. Good understanding of market needs and consumer behavior. Exceptional at building relationships and communication across all levels with a consistent drive at meeting and exceeding expectations.
Specialties:Marketing, Brand/Product Management
Marketing & Business Strategy Planning
Special Events Management / Public Relations
Product Positioning & Placement
Competitive Market Research & Analysis
پراجیکٹس
تجربہ
Head Of Marketing
CHARCOAL
Lahore, Pakistan
Men’s Clothing Brand
Head Of Marketing: April 2017– Present
– Working closely with the company's sales team; enabling them to meet their commercial objective by providing them with appropriate tools, materials
– Developing, Managing, Executing the marketing strategy for new and existing products and performing day to day activities of marketing
– Coordinate the development and production of internal and external publications, promotional materials and Communications including all Digital Media Platforms of Charcoal
– Supervise the strategy building and timely execution ATL, BTL activities by Charcoal which included Direct Sales Promotions, Print Advertisement, In-Stores Display, Product Endorsements and other brand building activities.
– Executing different market campaigns within the allocated company budget and company branding through outdoor related campaigns
– Enforcement of marketing plans and programs for each product
– Liaising with different agencies or vendors for outdoor media campaigns
– Respond and resolve any technical problem to ensure that company products are working effectively and customer is satisfied
– Initiate the Market Research studies which included outlets visit to keep updated record of complaints, branding problems and surrounding marketing opportunities including mall's premises
– Overseeing In-House Product Shoot
– Handle and implement all outdoor branding and co-branding with vendors.
