Creative, analytical, and performance-driven marketing communication specialist with a wealth of experience in crafting and implementing strategic communications plans. My expertise spans a range of internal & external communications capabilities, encompassing digital marketing, brand management, media relations, and public relations writing. Additionally, I am adept at organizing marketing & CSR events. I am currently seeking a senior communication role that presents opportunities for learning, growth, and meaningful contribution to both the organization and the broader society. My goal is to leverage my skills to drive success and foster impactful communications.
Corporate Communications: Develop & support marketing & corporate communications strategic plans, & initiatives.brPublic Relations: Acts as point of press, PR agency, manage company\'s press kit, press releases, news monitoring, and crisis management. brPhoto shoots & filming: Align & supervise photo shoots, facilitate photographer & tiktoker for onboard & off board filming. brCorporate Social Responsibility: Oversee the corporate social responsibility (CSR) activities, campaigns, & trips. brInternal Communications: Keep the internal teams informed about the events, campaigns & news through emails & weekly newsletter. brbr
Achievements:
Successfully launched Operations for Sharjah, Muscat & Bahrain
Successfully launched 3rd flight of the day Khi - Islamabad, new route - Islamabad - Quetta
Successfully launched FJ Mobile Application Represented FJ at Mashion Bazaar, Matrix Fit Games, PHC Job Fair & Education Expo Participated in Dolmen Shopping Festival, Nigaah Art Awards, Indus Golf Fundraiser, Hum Style Awards, CAS 4th Int Sailing Championship Brand partnerships with PSL & Pearl Continental Hotel. Strategize to improve the brand visibility in malls (Centaurus, Forum, Dolmen, Mall of Lahore, Luckyone Mall) Organized 1st Year Anniversary celebrations across Pakistan Organized Breast Cancer Awareness Session
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Skills: Advertising · Social Media Content · Budgets · Communication Skills · Marketing Communications · Corporate Communications · Public Relations
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To be the guardian of the internal communications strategy, ensuring it is kept up – to date and key milestones are met. Lead Employee Engagement Program including plantation drive, women\'s day & world environment day. Create on employee orientation plan & monitor activities accordingly.
Create and deliver internal communications plan to further increase business -wide engagement with all stakeholders. . Plan, edit and write content for a variety of internal communications mediums such as quarterly e-newsletter, Yammer and linkedin. Organize Employee Townhalls & Country Leadership Team meetings. Organize meetings of GM Pakistan & ensure the effective distribution of daily correspondence to functional heads.
Writing meeting briefing notes and e-mails to cascade information from leadership to employees across the organization.Achievements: Launched InSyng, E NewsletterbrOrganized and Managed Plantation Drive with Cantonment Board
Launched digital campaign on "World Environment Day"
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liPR planning & agency management./li
liContent development for annual report, websites, infographic & newsletters./li
liDeveloped digital marketing strategy in accordance with communication plan./li
liPlan, organize & manage events including press briefings, wellness hour, stars night & teamwork award distribution ceremonies./li
liAct as a brand steward to manage digital media, brand creatives & online sentiments./li
liDevise big idea of the camapigns, vendor management & formulation of budget./li
liEnsure close alignment with departmental head by defining KPIs, reviewing post camapign analysis/li
liFacilitate most effective methods & channel for key messages & communication/li
liPlanned & executed promotional campaigns like Let\\'s Reach Every Child, Wiping Mothers Tears with your Zakat, Plant a Tree & Save a life. /li
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liEstablished social media platforms & revamped digital strategy/li
liImproved PR with media & assited in positive image building/li
liBuilt strong relationship with celebrities/li
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Managed an extremely active calendar of appointments travel plans, itineraries and agendas
Planning, execution and management of Meetings
Managed Ireland Program of CPSP for doctors across Pakistan
Facilitation in communication between the Presidents office, council and internal departments
Key Accomplishment
Represented College of Physician & Surgeons of Pakistan in Royal College of Physicians of Ireland commitments and responsibilities
Monitoring and analysis of market trends, marketing research
Revamping of outdated/non performing Express Centers
Organized events tree plantation campaign & 35 years celebrations
Fleet photo-shoot
Key Accomplishments
Launched NTL website & digital platforms as editor
Development and executed training of retail sales team (SFE) and KPIs system
Developed and executed promotional campaigns like 50 discount, Express 48 and Ship & Win
Liaison with Ad agency for execution of ATL & BTL campaigns
Supervised marketing team for organizing all in house events
Content development & execution for POS material (Flyers, Brochures etc.)
Writing & proofing entire content of newsletter heartbeat
Account management for pre-employment screening
Key Accomplishments
Developed & strengthen relationship with the corporates
Revamped digital media strategy & Hosted the editorial board meetings for newsletter
To interact with the customers face to face.
To issue Pre paid and Post paid connections.
To issue duplicate connections
To communicate value added services to walk in customers.
To maintain daily record for duplicate connections.
To coordinate with Regional Office for day to day task.
To ensure customer satisfaction.
To communicate customers complains to customer support