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خلاصہ
With over 9 years of diverse work experience in digital and conventional marketing, I have acquired an in-depth knowledge of building brands through Strategic Planning, Campaign Execution, and establishing successful Consumer-Brand relationships in various industries like Banking, FMCG, Finance, Technology, Pharmaceutical, Food, Retail, and others, therefore making me capable of bringing a skilled combination of 360-degree Campaign Management, Strategic Planning, Marketing Research, Public Relations and Social Media Advertising to the table.
I have been responsible for managing and executing brands and campaigns to help build and reshape brands of several local and international organizations in Pakistan like Standard Chartered, KFC, FrieslandCampina, Philip Morris International, Unilever, GlaxoSmithKline, Roche Pharmaceutical, Colgate-Palmolive, Philips Home Appliances, Shell Petroleum, and many more, through Digital Marketing, Influencer Campaigns, Community Outreach, and Brand Activations.
تجربہ
Digital Marketing Manager
Account Lead - Digital
***Clients***KFC | Standard Chartered | Philips Home Appliances | Palmolive Naturals | Philip Morris Pakistan | J. Junaid Jamshed | Adamjee Insurance | Beaconhouse***Achievements***-> Achieved +100 million PKR online sales in a month through Facebook conversion ads and Google search and display ads for KFC Pakistan-> Exceeded the KPI of 100,000 website visits in a month and 1,000 petition signups through traffic, video, and awareness ads for a client's content platform/blog-> Launched the ‘Philips Healthy Kitchen’ web series resulting in a 23% increase in monthly sales in Pakistan with having the largest increase in their highest-priced Airfryer.-> Executed multiple product launches for KFC Pakistan-> Part of the team which launched the Women in Tech (cohort 2) for Standard Chartered Pakistan-> Brought in new business through existing and new clients resulting in an increase of the agency revenue by 7%***Responsibilities***-> Managed and mentored a team of 8 account managers and executives to carry out the digital media communication and campaigns for clients-> Led the Public Relations department of the agency-> Onboarded influencers for client campaigns along with negotiating their rates-> New business development strategy for prospective and current clients-> Campaign management and ensuring day-to-day smooth operations-> Media monitoring, e-commerce, and innovations. Monthly report for all industries compiled and sent the relevant industry report to the client-> Vendor management and contract negotiations-> Crises management-> Talent management
General Manager Client Services
***Clients***Reckitt | Habib Bank Limited | Red Bull Pakistan | English Biscuit Manufacturers | Alkaram Studio | GroupM***Achievements***-> Successfully launched Dettol soap’s new variant ‘Soothe’, achieving +10 million earned PR reach and video views-> Launched Hoga Saaf Pakistan Anthem and established high brand recall through different PR activities-> Utilized my network and business insights to sign 5 new clients in three months for the agency-> Successfully re-launched Sooper in Pakistan through collaborative efforts of creative and media agencies of the client and ran campaigns simultaneously on digital, TV, newspapers, social media, and PR to gain maximum viewability and reach ***Responsibilities***-> Responsible for the complete client portfolio of the agency-> Managed and coached a team of 7 PR managers and executives to carry out multiple PR campaigns and projects-> Strategized for PR campaigns for multiple brands-> Executed various 360-degree PR plans - Electronic, Print & Digital Media, On-ground Activities, and Influencer outreach-> Built stronger relationships with media and press for better coverage of the agency's PR campaigns
Senior Account Manager - Digital
Managing the Digital Marketing portfolio of multiple clients, namely Palmolive Naturals, Roche Pakistan, English Biscuit Manufacturers (EBM), J. Apparel, Faysal Bank, Yunus Textile, Neco's Cafe.Key Responsibilities :- Handling all digital communications for the said brands (Facebook, Google, Twitter, etc.)- Billing and Finance related matters regarding the brands (PO, invoices, payments, etc.)- Regular reporting to the clients (Consumer Insights, Gantt chart, weekly status updates and content calendars)- New Business Development - work on new client pitches with internal teams- Part of the content and creative strategy process- PR plan executions- Vendor management- Execution of media plans with internal teams- Keeping a track of competitors, innovations, new media
Strategy Planner
Key Responsibilities:- Coming up with creative and innovative marketing strategy plans for clients namely Unilever & Shell- Getting the creative visuals prepared and presented to the clients- Finalizing the strategy and getting it to execution/operations- Delivering ideas to the clients and providing clarity to help them understand- Maintaining relationships with existing clients and helping grow the business
Account Manager
Client's Managed:- GlaxoSmithKline (GSK)- Philip Morris International Pakistan- MitsubishiKey Responsibilities:- Managed multiple accounts for BTL executions- Part of the strategy team to devise engaging strategy plans- Dealing with vendors and making Cost Sheet for the clients- Providing the creative team with a clearly defined brief and concepts to develop outputs
Content Quality Control Analyst
Key Responsibilities:- Created content on Kaymu.pk (Rocket Internet Group)- Maintained Quality Control on all the raw data/listings uploaded by users- Part of the editorial board for Kaymu’s Internal Magazine- Set up appropriate categories for products and their standardized title formats- Sole person responsible for mobile phone category’s quality control
