Develop and execute marketing strategies and tactics of the Region based on the company’s goals and priorities and according to a well-designed Marketing calendar. Develop and execute a strategic marketing plan for the Region. Manage the marketing mix from generating awareness, interest and services in geographic markets to helping to further opportunities through strategic input and ideas. Understand and execute the Organization’s brand in all strategies and tactics. Proactively communicate initiatives and results with local and/or regional offices and marketing/sales team members. Effectively managing internal (Sales, IT, Compliance, Legal) and external (Vendors, Marketing agencies, Data providers) partnerships to bring full range of organizational and third party capabilities to bear in achieving Marketing objectives. Implementation and successful execution of marketing programs across all channels. Execution includes, under the direction of Head Marketing, the launching and management of events, sponsorships, promotions, campaigns or initiatives, monitoring the performance against objectives (in partnership with cross-functional partners and department peers) including the tracking, reporting and formal post-campaign analysis in partnership with the team. Ensure brand and channel message integrity for all lines of business, ensuring continuity of message and focus. Direct development, execution and optimization of campaigns, targeting strategies and creative design to promote products or services. Strong liaison with sales team to manage sales process funnel

Handling a team of more than 20 persons responsible for the effective functioning of branch. Branch administration, distribution, channel management in multi-channel environment. Dealer and distributor management, local marketing activities. Directly responsible to deliver sales growth as per the organization’s objectives Responsible for primary and secondary target achievement of the area. Monthly Sales planning and forecasting, taking into account the shelf life .Channel Management Cost Management .Month wise business forecasting, bench marking the previous year’s Data & aligning with the Annual Operating Plan. Competition tracking & making proactive plans to counter the new entrants. Allocate manpower in different areas depending upon the individual capabilities. Mentor, motivate and guide team members ensuring sales, business generation and achieving budgeted figures, and activity ratio on monthly basis .Training subordinates to develop requisite skills; conducting trainings on products, selling skills, lead prospecting and closing skills

Responsible for supporting the Regional Sales Manager ; ensures region’s operational activities run smoothly and efficiently; provides leadership, training and supervision within the Region; and promotes business for the company by maintaining good customer relations and referring customers to appropriate personnel for new services. Surprise visits to the Branches to check the adherence of service & quality standards. During visit observe the TAT for different branch operations & submit the report

Developing HR planning strategies with line managers by considering immediate and long-term staff requirements. Recruiting staff by preparing job description. Shortlisting applicants for interviews. Advising on pay and other issues, including promotion and benefits; administer payroll and maintain staff records. Lead, direct and mentor administrative staff to achieve maximum output .Assist and support sales and marketing teams by providing in time administrative support. .Handled all the major procurement related to Head Office & Regional Offices. Manage the vehicle moment & poll cars.

ABeing sales officer I have to interface with customers and prospects in order to support a systematic identification of their needs. Develop a proactive and advisory-driven distribution of the full range products which the company offers. Take part in promotional activities by organizing seminar & workshop for new product launch or reactivating the marketing of existing products. Also have to arrange, support, and participate in client calls and help them in identifying the product of their needs. Offering support to marketing department and having to take initiatives to support systematic and disciplined distribution of the product. Accountable for doing sales analysis, arranging meetings with customers and do necessary survey as and when the company demands.