Key Responsibilities
As the Chief Marketing and Operating Officer, I am responsible for overseeing both the marketing and operational functions of the company. This includes driving the brand's growth, managing day-to-day operations, and implementing strategic initiatives to ensure business success.
● Brand Stewardship: Oversee and shape the company's brand identity and presence.
● Marketing Campaigns: Design and implement comprehensive marketing strategies to drive awareness and lead generation.
● Strategy Development: Develop and execute both short-term and long-term strategic plans.
● Operations Management: Manage all aspects of company operations to ensure smooth business functioning.
● Performance Evaluation: Regularly assess business performance and operational efficiencies.
● Competitor Analysis: Track industry competitors and market trends to inform decision-making.
● P&L Reporting: Generate and review Profit and Loss (P&L) reports to maintain financial health.
● Vendor Relations: Cultivate and maintain strong relationships with key vendors and suppliers.
● Customer Retention: Develop and implement strategies to enhance customer retention and loyalty.
● Post-Service Follow-Ups: Ensure customer satisfaction through diligent follow-up after services are rendered.
● Growth Management: Identify opportunities for business expansion and growth.
Career Highlights
Throughout my tenure at Torque Garage, I have successfully led various initiatives that have significantly contributed to the company's growth and market position.
● Increased ROI: Led the marketing team to improve Return on Investment (ROI) from 10% to 43% within one year.
● Lead Generation: Executed successful email marketing campaigns to generate leads across government, commercial, and private sectors.
● Expansion Campaign: Spearheaded a campaign that enabled the company to open a second location within one year of operations.
Mobile Service Innovation: Pioneered the creation of the first mobile automotive repair service in Karachi, leading the campaign from inception to launch.
Key Responsibilities
As the Assistant Manager for Sales and Marketing, I was responsible for driving sales efforts, maintaining client relationships, and contributing to the marketing strategies of the company.
● Sales: Lead efforts to generate new sales leads and expand market reach.
● Lead Generation: Develop and implement strategies for acquiring new leads in the market.
● Pricing Strategy: Assist in setting competitive pricing for products to align with market trends.
● Sales Reporting: Prepare weekly and monthly sales reports, tracking performance and goal achievements.
● Client Relationship Management: Maintain strong relationships with existing clients and ensure post-sale follow-ups.
● Market Research: Conduct marketing research and analyze market trends to inform business decisions.
Career Highlights
During my tenure at S Home Comforts, I contributed to several key initiatives that enhanced operational efficiency and supported business growth.
● Inventory System: Developed a new state-of-the-art inventory system, enabling the management of over 55 products.
● Recruitment and Training: Led the recruiting and hiring process, training 7 new employees for the team.
● P&L Tracking: Created a new spreadsheet to streamline tracking of profit and loss.
● Vendor Relations: Managed relationships with over 15 vendors, successfully growing the vendor base to 36 by introducing new product lines.
As a member of the Sales and Marketing team, I was involved in analyzing market trends, developing marketing campaigns, and supporting sales efforts to promote solar energy systems.
● Analyzing and Developing Marketing Campaigns: Create and implement targeted marketing campaigns.
● Market Research: Research various market segments to identify and define marketing audiences.
● Social Media Marketing: Manage and execute social media marketing strategies to increase brand awareness.
● Data Analysis: Analyze marketing data to evaluate the effectiveness of campaigns.
● Exhibition and Tradeshow Management: Organize and attend exhibitions and trade shows to promote products and expand the customer base.
● Sales: Support sales efforts to increase product adoption and revenue.
Career Highlights
During my tenure at CabaCaba Solar Energy Systems, I contributed to key projects and initiatives that supported business growth and client acquisition.
● Managed Marketing Campaigns: Led multiple marketing campaigns with a team of 12 people, successfully driving brand awareness and engagement.
● Field Team Leadership: Managed a field team of 23 employees, providing solar power to multiple housing and apartment projects.
● Exhibition and Trade Show Success: Organized and attended over 7 trade shows and exhibitions, successfully acquiring new clients and vendors.
.As a Data Analyst, I was responsible for managing and ensuring the quality of data while maintaining confidentiality and security.
● Managing Master Data: Oversee the management and maintenance of master data across the system.
● User and Role Updates: Regularly update user information and roles within the system.
● Quality Assurance: Collaborate with the quality assurance team to ensure data accuracy and integrity.
● Data Set Commission and Decommission: Handle the commission and decommission of data sets as required.
● Confidential Data Security: Ensure the security and confidentiality of sensitive data within the organization.
Career Highlights
During my time at Verge Mobile, I received recognition for my contribution to the team and company.
Employee of the Month: Recognized as Employee of the Month alongside top management for outstanding performance and dedication
Administer all import and export of goods and supervise delivery of all goods and manage distribution of all goods to various geographical locations efficiently.