I oversee Sales Trade Marketing Operations for P&G, executing marketing strategies designed by Channel/Trade Marketing Managers and our Principal to drive brand visibility and sales volume. Through my team, I ensure seamless execution of plans, promotions, brand drives, and volume initiatives, aligning closely with business goals. Acting as a bridge between P&G's Commercial Operations and ADP Sales teams, I coordinate promotional activities and track trade promotions, brand drives, and sales force engagements plans (Incentives) weekly and monthly. Additionally, I manage sales operations including Customer master data, routes, credit, trade payments, and SAP initiative deployment, collaborating cross-functionally to optimize organizational efficiency. My proficiency in SAP Sales Development Module enhances our ability to monitor and adapt strategies in real-time, ensuring strategic alignment and operational excellence.

Leading a commercial operations team of five subordinates.
Looking after the Trade Marketing of complete P&G business nationwide (Branches, GT, SubD, LMT/IMT).
Involved in all types of Marketing Strategies designed by the Category Managers and Principal.
Creating, verifying and raising claims to the P&G relating to various natures and raising debit notes.
All the Plans Promotions, Brand Drives, Volume Drives are executed through my team.
Acting as bridge between P&G Commercial Operations team and ADP Sales team responsible for promotional and trade/category developmental activities.
Weekly/Monthly tracking of all Trade promotions, Brand Drives, Volume Drives and Sales Engagements.
Looking after the Sales Operations (Customer Master Data -CMD, Routes, Credit, Trade Payments, Initiative Deployment SAP & Tracking, Sub distributions and LMT Contracts).
Collaborating with cross functional team all across the organization
SAP Sales Development Module.

Organize distributor deliveries and secure advance payments from GT distributors to facilitate seamless transaction execution. Prioritize payment verification for advance customers and analyze order trends to prevent excessive orders, mitigate damages and optimize warehouse practices while considering inventory and production plans. Coordinate with sales team to follow up on outstanding payments based on finance department\'s receivables information, ensuring timely resolution. Document sales transactions and maintain comprehensive sales records in ERP while delivering weekly reports to sales team. Oversee stock levels, customer credit, and on-floor inventory placement to manage nationwide orders. Coordinate with finance department to validate customer advance payments and forward received payments or checks from LMT/IMT customers. Oversee diverse supply chain facets, organize stock dispatch, and recommend warehouse transfers to ensure seamless delivery execution for optimized operations.

Raised order turnover by 100% upon joining, with continual expansion and expanded nationwide coverage to 60 towns while showing a 20% increase since 2021.
Led successful coordination efforts with 30 TSMs, 3 ASMs, and 2 RSMs nationally, resulting in target attainment and notable achievements.
Achieved bi-monthly distribution of customer ledgers to all distributors and ensured timely reconciliation by the 26th to rectify discrepancies before month-end. Proactively attended distributor meetings with operations/sales managers for operational discussions.
Submitted all distributor and LMT/IMT customer claims to the finance department by the 15th monthly and ensured necessary signatures/approvals for timely recording in customer ledgers by the 25th.
Managed HR functions for the sales team, including verifying daily and mobile allowances, and other expenses. Ensured meticulous cross-checking before submission to HR for processing.
Addressed operational challenges with professionalism 
with professionalism while handling paperwork for employee matters such as attendance, sales team leave requests, and sales office petty cash expense reports by the 5th of each month.
Drove performance by communicating with field sales teams and distributors to ensure proactive follow-up on monthly targets and pending orders to meet and exceed numerical objectives.

Official distributor and importer of renowned brands, such as Adidas, Axe, Wella, Rimmel, Bourjois, Max Factor, St.Ives, Calvin Klein, Hugo Boss, Davidoff, and Unilever products

Transferred from a sole proprietorship to Brands Unlimited, a private limited setup under the Pakistan Cosmetics Group. Offered guidance to branch offices on accounting and bookkeeping practices in accordance with financial protocols. Played an integral role in supervising nationwide bookkeeping/journal entries and processing payment receipts in customer ledgers. Built synergies with the tax advisors for effective communication and coordination regarding income and sales tax matters. Held full accountability for producing stock reconciliation/management, sales, and ageing reports regularly. Engaged with banks to generate bank reconciliation statements, manage receivables/payables, and track customer outstanding balances while ensuring accurate financial records.

Oversaw reconciliation preparation and customer correspondence during dispute resolution to guarantee effective resolution of issues and retain positive customer relationships.
Ensured accurate processing of sales invoices across 04 branches and guaranteed timely dispatch in alignment with customer orders to optimize operational efficiency.

Supervised all operational aspects of Fogg, Emami, and Davidoff brands within the Pakistan cosmetics market. Organized, supervised, and facilitated operations across 04 company branches in Karachi, Lahore, Multan, and Rawalpindi to assure streamlined and efficient activities. Managed routes, optimized load distribution, and scheduled dispatches for enhanced logistical efficiency and timely deliveries. Created, maintained, and presented everyday reports to the operations manager and Country sales manager. Designed and executed standard operating procedures to ensure seamless operations and enhance overall efficiency within the organization. Led the stock reconciliation and management while preparing daily and monthly stock and sales reports for effective tracking and strategic decision-making.

Streamlined and supervised operations activities of brands in line with strategic requirements to ensure seamless and efficient workflow.
Trained and directed two warehouses teams of highly skilled professionals in Karachi and accomplished all assigned objectives through strict conformance to business policies.
Supervised the monitoring, filing, and maintenance of all operations-related documents to ensure organized documentation for seamless operations across multiple branches.
Succeeded in overseeing the processing of sales invoices in accordance with customer orders across all 04 branches to guarantee timely dispatch for optimal customer satisfaction.
Decreased productivity down times and assured on-time delivery by prearranging and executing effective strategies.

Planned high-volume overnight express operations as well as optimized route management, load distribution, and delivery scheduling to streamline logistical processes. Administered the dispatching of orders and shipments dispatched on the same day. Maintained close coordination with external and internal customers and delivered operational support to enhance collaboration and meet their needs effectively. Oversaw and disseminated end-of-day reports for cash flow, COD shipments, special handling shipments, and time choice delivery shipments for comprehensive operational tracking.

Addressed and resolved daily customer queries by interacting with the customer service department.
Implemented thorough vehicle inspections for the distribution and achieved a 100% cash submission rate for daily Cash On Delivery (COD) shipments.
Guaranteed the delivery of undelivered shipments by coordinating with customers and consignees and providing timely updates on reasons for any delays.