Partnered with sales team and support them in their commercial objective by providing them with appropriate tools, materials; develop, and execute marketing strategy for new and existing products and perform routine activities of marketing.

Steered efforts towards working on development and production of internal and external publications, promotional materials and Communications including all Digital Media Platforms of Charcoal.
Led the strategy building and timely execution ATL, BTL activities by Charcoal which included Direct Sales Promotions, Print Advertisement, In-Stores Display, Product Endorsements and other brand building activities.
Executed different market campaigns within the allocated company budget and company branding through outdoor related campaigns, also enforced marketing plans and programs for each product.
Built collaborative rapport with different agencies or vendors for outdoor media campaigns, also responded and resolved any technical problem to ensure that company products are working effectively and customer is satisfied
Initiated the Market Research studies which included outlets visit to keep updated record of complaints, branding problems and surrounding marketing opportunities including mall's premises
Supervised In-House Product Shoot, devise all outdoor branding and co-branding with vendors; drove public relations programs, controlled budgets for PR events, programs, and initiatives.
Designed and reviewed variety of promotional and marketing materials, produced content for website and social media channels, introduced PR policies and procedures, generated reports on PR campaign.
Built long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.

Steered Outdoor Advertising Activities & Events of Customers, coordinated with the Customers Regarding the Given Projects, led Design Process of Fascia’s (Shop Signs)/ Walk in Centers by Coordinating the Designers with The Complete Approved Samples Information.

Performed field visit to monitor and ensure The Quality of Work, designed and executed Branding/Advertising Process from Initial Level till the Complete of Whole Task, also initiated deals with Vendors & Other Operational Activities
Generated and reviewed Weekly Activity Review Report & Regular Monitoring the Progress against Set Targets, also participated a key part in clients meeting while maintaining and expending relationships with Existing Clients.
Monitored and optimized the Effectiveness of Campaigns Performed (BTL Related Activities), entrusted with the overall responsibility for Clients Payment in Shape of Cash Terms & Also in Shape of cheque.

Tasked and credited for receiving orders for the products and creating invoices after confirmation from the customer, ensured effective communication with the vendor for the availability of the product and other stock available

Prepared countrywide customers’ database to update regarding new products and hence increases repeat purchase and achieved company targets, coordinated with the logistics company for the delivery of the product on time.
Generated sales data on weekly and monthly basis & sending it to my project head, produced customer feedback data and managing social media groups as well.
Created reports of receivables & payables and maintaining report regarding supply chain transactions, worked with marketing Team Lead to shortlisted products for campaign and developed the marketing strategies using tools like google analytics and others.

Worked in close collaboration with the folding department of dyeing unit 35 and performed receiving of fabric for re-dyeing and then checking the conformance of the product to original sample.

Received appreciation from Director General Manager for saving almost 2 metric ton of fabric during dying of fabric and was offered promotion and was asked to work for dying department as well.
Roll out re-dyed fabric and to give instructions if fabric needs re-processing like mending, water processing etc.
Generated topping report for re-dyed fabric to reprocessing fabric consulted with other departments for missing data.