Key contributions:
• Work side by side with business partners such as Zong and BAT to best achieve their Strategic Goals through leveraging existing knowledge, assessing information gaps, incorporating Secondary Research and conducting Primary Research.
• Analyze Data through Excel and Nielsen products such as Nielsen Answers etc., and transform it into meaningful and actionable Insights.
• Coordinate work for timely completion and smooth operation of projects.
• Provide clear visibility of projects to PM for timely decisions and implementation.
• Have firm grip over preparation of Monthly and Quarterly reports as per Client’s requirement.
• Oversee all stages of Projects and Research including study design, project workflow, fieldwork monitoring & control as well as the preparation and delivery of the final Reports.

Key Achievements:
• Got unanimously selected by Kantar’s Top Management as "Research Champion" for product "eValuate" from Pakistan due to exceptional work performance and attitude.
• Got nominated for “Star of the Quarter – Q4’18” award for my dedication and contribution towards “Ufone” Account and meeting Client’s high expectation levels which in return improved Client satisfaction score (Delight score) with least involvement by the Manager.
• Got nominated for “G.O.L.D Award – 2018” in which I along with 15 other exceptional performers were selected from whole Pakistan for awards in the following categories: Growth, Open Mind, Look Forward & Delight.


Key contributions:
• Successfully executed a high priority ad-hoc study from initiation till it’s closure within 10 days along with handling 4 full-service projects of Ufone and PTCL in the third month of joining.
• Worked side by side with business partners such as Ufone and PTCL to best achieve their Strategic Goals through leveraging existing knowledge, assessing information gaps, incorporating Secondary Research and conducting Primary Research.
• Analyzed Data through SPSS, KantarTNS and KantarMB products such as TRI*M, Link, eValuate etc., and transformed it into meaningful and actionable Insights.
• Have firm grip over preparation of Research Proposal, Monthly and Quarterly reports as per Client’s requirement.

Worked with Mobilink (now known as Jazz) Islamabad as an Intern at Technology
(Strategy, IS and Governance) Division.

Key Contributions:
•Oversaw the project and coordinated with field team etc.,
•Prepared and maintained project plan in Ms. Project
•Prepared periodic project progress reports such as TMM, PMM & weekly status reports
•Identified Risks, monitored watch list and planned risk responses.

Though it was an internship, the interns were supposed to work as Marketing Managers; tap a client, draft MOU's, close the deals with the clients, handle promo making process, select the airing time of the promo and ensure the promo is in the list and on the defined time and so on.

Surpassed General Manager FM91's and Marketing Manager FM91's expectations by closing a twin city deal with Pret9 which was later taken up to the level of nationwide deal on client's request. The only intern to close twin city deal along with the nationwide deal.

Strengthened Radio 1 FM91 brand value by establishing Radio1 FM91 as the official Media partner of Pret9, Khiva and BBQ tonight Islamabad for the year 2012.

Designed marketing campaigns for various brands, formulated
Endorsement Plans and handled promo making in the studio for BBQ tonight, Pret9 and Khiva.