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خلاصہ
Hi, this is Furqan Haider a.k.a The Digital Growth Hacker. I am an Experienced marketing professional with about seven years in the industry with an MBA degree in marketing and multiple certifications in digital platforms and strategies. I have diverse experience in marketing, sales, business development, and operations management. I am basically an IT geek stuck to my laptop either learning new stuff or implementing new techniques. I strongly believe in digital marketing, and digital platforms to conduct business, upselling, and cross-selling. It's a continuously growing and innovating era of algorithms and machine learning so no one can be an expert in the digital zone but always a learner and I proudly claim to be a digital learner.
So I started my career as a business executive at Challenge Time Magazine then got the opportunity to work at an international startup Careem which is a ride-hailing service as a junior operations manager at one of their OC (Opportunity Center), It was a contract job so my contract ended and I sought for a job in the digital zone and finally landed a job at Kaptaan Real Estate and Builders as Digital Marketing Manager.
So finally I started my career in Digital Marketing and had the privilege which was also very challenging to initiate and lead from scratch the whole digital team but I worked hard to overcome this challenge by recruiting resources and then training them as I learned parallel about digital platforms. Finally, we were in the game and started producing amazing results for the company. My appetite for learning and experimenting got increased so did our digital operations. Then I and my brother co-founded our own little startup Traditio and we got instant success due to our expertise in digital platforms and sales funnel, it is still growing slowly and steadily as we do not have enough capital to launch varieties but overall it's in profit and running. To gain more experience in e-commerce, I joined Maria B Designs Pvt Ltd as Manager of Digital Marketing and Customer Experience. I have learnt a lot here about e-commerce business models and digital planning & strategy.
My core focuses include:
• Digital Marketing
• Marketing Plan and Road Map
• Paid Media Campaigns
• Content Media Campaigns
• Social Media Marketing
• e-Commerce Management
• Influencer Marketing
• Affiliate Marketing
• Sales Funnel Development
• Consumer Experience & Journey
پراجیکٹس
تجربہ
Manager Digital Marketing & Branding
Co-Founder
• Strategized and built a premium-positioned footwear brand with minimal external funding.• Generated 2 million+ sales revenue within the first 6 months solely through the E-commerce channel.• Initiated influencer marketing strategy to build brand credibility and increase visibility.• Keeping the retention rate of the customer at 20.12% while ensuring brand quality promise.• Within the first 2 months, upgraded the production facility and shifted it from Basti Sareehan Wali to Lahore.• Maintaining a 1-day lead time, following the Just-In-Time inventory principle to save costs.• Leading a team of 8 artisans and trying to make their lives better through above-market compensation.
Digital Marketing Manager
• Initiated and led from scratch the digital marketing division and digital sales funnel at Kaptaan Real Estate & Builders, a leading real estate company with multiple housing projects.• Developed a digital filter funnel leading to sales funnel comprising of a marketing plan, content creation, digital media buying, leads generation and leads the maturing process.• Recruited, trained, and led a diverse mix of 8 techies and 12 soft-skilled executives.• Assigned and achieved targets set by marketing budget, roughly generated qualified leads of 1500+ weekly and matured 150 clients weekly and the rest leads added to the database for other projects.• Won the best marketer award (2020 and 2021) for consecutive two years by Al Jalil Developers and won two sedan cars and plots as a reward to the company Kaptaan Real Estate & Builders.
Junior Operations Manager
• Lead the Careem OC growth in the surrounding area with complete ownership and perform efficiently to support and enhance the quality of Careem services to customers and vendors.
• Manage and Supervise OC Staff for daily operation activities and make sure all KPIs are met and SOPs are followed.
• Achieve Captain and Vendor Acquisition Target.
• Supervise OC Main Operations which are Information Sessions, Captain & Vendor Onboarding (Registration & Training), and Support (Captain, Vendor and Customer).
• Correspond the progress of OC with Careem Headquarters Lahore.
• Liaising with the headquarters to set up and launch Marketing Campaigns all over the area.
