Participate in designing the Annual Marketing Plan and target setting of the Marketing & Resource Development Department.
Implement the Annual Marketing Plan for South region.
 Ensure accomplishment of fundraising target of South region.
 Preparation of annual revenue, work force, capital expenditure budgets for the region. 
 Institutionalization of all marketing and fundraising practices.

Served as Project Director in WASH Sector for Safe Water and Good Hygiene for under-privileged population of Pakistan, and associated with the Organization from the nascent stage and am responsible for all functions of the organization

Instrumental team leader, mentor, and strategist in charge of the project management team in the design of the overall project, and in the development of the implementation plan and project timelines.
Cultivated potential relationships with affected communities at all levels; ensure that community representatives are kept appropriately informed of project activities and encouraged to participate as appropriate.
Served as a resource in all efforts to identify, secure, and coordinate implementation of internal and external resources and expertise as appropriate to achieve project objectives.
Proceed projects as per timelines, meet targets and expectations, and adhere to established SOPs; negotiated changes in project resources as necessary to achieve objectives and timelines.
Designed, established, and maintained an organizational structure and staffing to effectively accomplish the goals and objectives of the Organization; recruited, oversaw, and deployed technical and functional staff as appropriate.
Ensured the supervision of personnel, which includes work allocation, training, promotion, and enforcement of internal procedures and controls, and problem resolution; evaluate performance and carried out personnel actions.
Motivated employees to achieve peak productivity and performance; developed and managed operating budgets as appropriate and perform periodic cost and productivity analyses. Coordinated with all Regulatory Authorities

Achieved all quantitative and qualitative KPIs, and managed operations in Sindh and Baluchistan to ensure that all targets were met in line with specified benchmarks. Supervising a team of 300+ employees.
Spearheaded donor-funded projects, such as financial literacy, gender empowerment, business incubation labs.
Designed growth and diversification plans and formulated budgets for the region under the direction of the COO.
Led entire Network of Branches in Sindh and Baluchistan, proposed policy changes in operations, regional HR, IT, QA, Finance/ Accounts, Administration & Operations departments.
Coordinated with external agencies such as local administration, media, political representatives etc., coordinated with Donors and conduct Donor related activities such as field visits, and progress reports.
Credited for representing the company on various forums such as SECP, Sind Board of Investment, and SBP.

Major Achievements

Expanded Kashf Operations in Karachi, Interior Sindh and Baluchistan. From 17 branches in 2009 to 32 in 2016
Executed Flood Relief Operation 2010, 2011 providing food and ration to 15,000 families in 6 districts of Sindh
Exercised hands-on approach and controls to develop Alternate Delivery Channels (ADC) in the Region.
Successful Launch of Kashf Sehat Mand Zindagi Beema (KSZB) a health insurance product in the region
Performed duties as a strategic overlay to establish and implement the new funding sources for Expansion efforts.
The Operating Sustainability of Region increased from 88% to 130% in 7 years

Researched numerous verticals to ensure overall management of Operations in Karachi to ensure that all targets are met in line with specified benchmarks. Supervised a team of 100+ employees.

Held full accountability for overseeing image/brand building and new product development tasks.
Delivered first-rate assistance to TCF international chapters in managing various marketing activities.
Prearranged and executed the annual marketing campaign as well as led the management of all donor portfolios for individuals and corporations.
Developed and strengthened long-term and annual business plans to manage international TCF offices
Liaised with donors to supervise projects of individual and corporate school donors and deliver documentations, such as proposals, progress, and school reports

Major Achievements

Directed a high performing team of 20 members in the resource mobilization department to meet strategic goals and business objectives, while staying within budget.
Designed effective strategic and business plans to forecast financial requirements as well as ensure financial stability of TCF through fund raising activities.
Succeeded in generating revenues and funds for school construction projects to meet the operational budget.