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خلاصہ
Marketing Management Professional
Marketing Brand Management Client Relationship Management Marketing Research
Forward-thinking marketing professional with progressive experience in marketing, client relations, human resource, and brand management. Hands-on knowledge in the marketing of Banks products and services through relationship building and interaction with clients, mobilizing deposits thus contributing to the growth of overall portfolio. Equipped to take on the most demanding clients, partners, customers, and colleagues. Collaborate with stakeholders to ensure consistent messaging and coordinated efforts in developing end-to-end marketing and communication campaigns targeted to clients for leadership initiatives. Able to plan resources effectively, anticipate obstacles, think strategically and develop solutions. Leverage strong, analytical, and decisive leadership to instill atmosphere of innovation and a keen focus on operational excellence.
Areas of Expertise
Marketing Management Business Development Project Management Recruitment and Selection
Brand Management Research Development Market Expansion Strategic Planning
Business Forecasting Market Research Document Control Process Improvement Customer Relationship
Relationship Building Problem Solving Communication Skills Microsoft Office Suite
Languages English Urdu (Professional) Turkish (Basic)
پراجیکٹس
تجربہ
Management Trainee
Steer efforts towards marketing of bank products and services through relationship building and interaction with clients, mobilizing deposits thus contributing to the growth of Bank’s overall portfolio.
Entrust with overall responsibility for marketing of bank’s credit as other products (cross selling) to existing as well as potential clients, also process inwards and outwards remittances.
Identify and create new businesses opportunities by conducting meetings with prospects and providing best services for letter of credit, contracts, open account payments, and advance payments.
Exercise hands-on approach as a trainer for organizing and leading training programs for cross-functional teams, supervise training and performance management to collaboratively achieve the organizational goals.
Function in close coordination with treasury dept. for exchange rates for inwards remittances, imports and exports payments
Key Accomplishments:
Achieved and surpassed the trade business of PKR 2.7 Billion as compared to the set target of PKR 2.50 Billion thus resulting in 34% growth in trade business compared to previous year.
Managed significant challenges associated with emerging business by adding two new clients in Trade Portfolio which resulted in 20% increase in open account payments and export advance payments.
Regional HR & Admin Coordinator
Monitored and revised employee handbook, wage studies, maintenance of HR records, employee orientation/training, conducted performance evaluations, hiring, discipline and management reports.
Offered expertise in all facets of HR practices, including experience in employee recruitment and retention, staff development, benefits and compensation and HR records management.
Facilitated recruitment process by posting job advertisements, screening resumes, scheduling job interviews, checking references and prepared interview templates.
Key Accomplishment:
Successfully executed rule of using lesser electricity to reduce office bills significantly and offer incentives to the employees to improve efficiency and encourage saving electricity
