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خلاصہ
After completing Electronics engineering, I began working as a Manager Machine department for Comfort textile mills. During this time, I was propitious to enjoy a great deal of exposure not only in machining but also in production, inventory and account management. Within a short time span. I was given a managerial position at the company which gave me the additional responsibility to develop more business and to bring in the clients like Sana Safinaz, Khaadi, Al- Karam textile, Shabbir textile, Needle Impression etc. That was the time as an engineer I found myself inventive, I successfully managed to change their clientele especially for their embroidery department, and planned to get all the management skills-set from the most prestigious business school of Pakistan, IBA.
I started as a Machinist, ended as a Seller
I am among those two graduates of IBA who have completed their Mba in 1.5 years (having non bba background) from our batch of spring 2015, it exhibits one of my great learning from the environment and institute is Time Management, I always have planned and completed my projects well ahead of schedule.
When there is a will, there is a way
The IBA Mba Program has been an enriching learning experience. One of best lesson I derived from my Mba journey at IBA is why companies exists? Companies exist not to make money but to satisfy the needs and wants of their customers, and by satisfying them fairly, profit starts increasing. By customers I mean people, it is people who invent, manage, launch and market your product, it is people whom you hire and fire, it is people who sell and buy your product.
I believe in order to get the success in this life and here after we first need to understand the people who are made up of emotion, feelings, thoughts, ideas, motivation, resilience, negativity, pessimism etc.
I envision myself to be part of an organization where i will be provided with the challenges which will let me utilize my skills in understanding and maintaining good relations with people. I am enthusiastically looking forward to pursue my career in Sales Distribution and Business Development of National and Multinational organization which provides performance based growth and offer more challenging opportunities.
تجربہ
Manager Sales & Marketing
Responsible to meet the monthly production target of 11 million tubes by leading a sales team.
Responsible to strategically streamline the processes from the point of getting orders to the point of delivering and getting payments on time
Responsible to develop new clients locally and internationally.
The most important responsibility is to cater and retain the existi
Business Development Manager
Responsible for developing and maintaining commercially productive relationships with both existing and new customers.
Responsible for International collaborations.
Responsible for pitching ideas for facility management, customizing proposal technically and commercially, maintaining customer vendor relationship, contract negotiations, seeking out and identifying new business opportunities.
Manager Sales and Merchandising - ACCU CHEK (Roche Pharmaceuticals)
Manager Sales & Merchandising - Accu Chek (Roche Pharma) and Ok & Prudence (DKT Pakistan pvt. ltd.)
• Managing Sales Across Karachi
• Managing distributor operations (In bound & Out bound logistics)
• Responsible for ensuring stock availability, visibility and somewhat accessibility to maximize the growth of sales volume
• Responsible for developing more business in Karachi.
Intern
Worked on Asif Jooma's (CEO) project
Mba Project
Objective was to analyze and understand the existing distribution strategy of Engro Foods in reaching retailers in Karachi and make recommendations on increasing its sales penetration and market penetration.
What we did in 10 months?
1- Analysis of the best industry supply chain practices
2- An in depth study of the existing distribution strategy in place at Engro Foods:
a) Supply Chain Analysis
b) Inbound and Outbound Logistics
c) Demand Management
d) Distribution structure in terms of infrastructure available, warehouse and fleet management and the sales team in place
e) Capacity of two of its warehouses Al Momin and Southern in terms of loading, number of vehicles, timelines
f) Distribution Agreement
3- Competitive Analysis of Nestle Pakistan and Coca Cola Beverages Limited
Nestle:
a. Interview with Regional Sales Manager Mr. Atif Murtaza
b. Interview with Key Account Manager Ms. Javeria Siddiqi
Coca Cola Beverages Limited:
c. Interview with Trade Marketing Executive Mr. Samar Niaz
d. Interview with Waqar Shehzad
4- Key issues/problems faced by distributors
a) Route riding and visit to 250 shops in areas of DHA phase 2, 4,5 and 6 with EFL team
b) Five warehouse visits
5- In depth Financial Analysis
a) SKU Categorization
b) Ratio Analysis
c) Profit and Loss Statement Analysis
d) Forecasting
6- Recommendations for Sales Penetration
7- Market Penetration
a. Visits & Interviews with Untapped retailers
b. Focus on Mehmoodabad & Shah Faisal
8- Business plan to recommend changes that summarizes Engro’s coverage in terms of their retail distribution strategy
a. Costing & process flow
b. Identify remaining gaps
c. Support by Financial Forecasting
9- Develop strategy to reach an TO improvement target of 4.5%
a. Finalize action plan
b. Develop implementation plan
Manager Machine Dept. & Business Development
•Maintained machines, tooling, and parts in optimal production condition.
•Ensured healthy environment and safety regulations
•Ensured that machine operators are meeting production and quality standards
•Managed and reduced inventory
•Satisfied customers with the best quality fabrics produced by the machines
•Re-program and edited the fabric designs
•Introduced new customers for their Embroidery department.
•Researched, developed and implemented new sales strategies, channels and facilities.
•Dealt and Booked orders from Customers like Sana Safinaz, Textile International, Al-Karam, Needle Impression, Shabbir textiles etc.
