Sales professional with a blend of professional experience in Direct Field Sales , Sales Operations, Channel Management, Trade Marketing Business Development, in FMCG industry, in the segments of Foods, Snacks, Tobacco.
I have worked with leading companies like Pakistan Tobacco Company, National Foods, Philip Morris Pakistan Ltd and now currently associated with one of the most prestigious company Pepsi Cola International (Snacks Sales).
I have rich diversified experience with a proven track record I have worked in a diversity of work environments from single hand operations to a team lead on Territory Level. However, my focus has always been to excel in my role and produce all the desired results for my company.
Currently Working as Sr Territory Sales Officer in Pepsi Co and leading all Sales Market development projects.
Have managed an Area business Projects with focus on providing aggressive growth both in terms of volume and expansion coverage across new geographic territories.
Successfully developed and managed territory wise Rural Route to Market plan. Launch Iconic Retail , Channel and Whole Sale plan to increase distribution in my geographies.Having an overall sales experience of 10 years in , Faisalabad , Gujranwala , Hafizabad and surroundings. Highly motivate and successful in optimizing business and team potentials, whilst achieving goals, and delivering the highest standards of agreed KPI's .
Specialties
Sales Distribution.
Channel Management.
Sales Operation.
Business Planning and Strategy.
Trade Marketing Excellence ( BTL ).
Execution Excellence
Territory Rationalization and Outlet Census
Team Building
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Volume
Brand Building
Business Development
Team Development
Sales and Distribution
Channel Management
Key Account Development
ROI
Forecasting
Volume Team Development Territory DevelopmentROIChannelBudgeting
Key Role:
• Responsible of managing hafiz abad and ali pur chatha’s Primary and Secondary sales targets.
• Monitor and execute Brand Building activities under the umbrella of Trade Marketing Department.
• Ensued Coverage, Availability and visibility across both towns by on the job coaching.
• Conduct WW and FU to enhance capability of front line force.
• Worked closely on communication model to gauge performance of front line force.
• Responsible of coverage, availability and visibility by getting extra space of all new launches.
• Lead all BTL activities in my assigned territories.
Territory Development Activities:
Successfully launched Red & White KSF in Red & White family and achieved extra ordinary volume by ensuring 100% coverage, visibility drives and BTL activities to enhance Brand Performance in Gujrat, Alipur Chatha, Qila Deedar Singh and Hafiz Abad.
Successfully launched New Pack design of Morven Gold in my territories and ensue 100% coverage with massive visibility drives.
Successfully launched new Brand Bond Street in my territories and beyond extraordinary in Gujranwala city by delivering 100% coverage , achieved extra miles of visibility drive, also execute BTL activity to enhance stick sale and get Best TSE of the region award
Exceptional Rating in PMPKL
Successfully achieved my AOP and surprisingly I was the only one in entire region who achieved his full year volume target in Hafiz Abad & Alipur Chatha.
closely on motivation & retention of front line force.
Make Weak Area Development Plan (WAD) and Execute 100%.
Conduct outlet census and Re Designed Territory Apply Buildup Method in Hafiz Abad
Conduct outlet census and Re Designed territory Apply Incremental Method in Alipur Chatha.
Enrolled Channel segmentation in both towns.