- Establishing new and maintaining existing relationships with industry magazines and publications including \"High-Value Media\" to publish complete articles or contribute quotes/information to existing authors. - Keeping track of all industry trade fairs/conferences and securing speaking slots at these events for the analysts by coordinating between them and the event organizers.- In charge of all external relations - Industry Magazines, Journalists, Trade Fairs, Exhibitions, and Conferences to establish PTR as a thought leader.- Establish relationships with the Industry Associations by sharing content on a regular basis with them.- Creating/Modifying Content Pieces and Outlines to be shared for media relations.- Establishing Media/Knowledge Partnerships with Event Groups and Conferences. - Developing and maintaining all Data bases of Events, Associations, all engagement activities and others.

- Managing the company’s customer acquisition funnel.- Manage all marketing activities for the company and within the marketing department. - Provide Consultation for Marketing related Proposals and Projects.- Execution of Business Development Strategies. - Creating & Maintaining Social Media Presence on social media sites. - Working closely and cross-functionally with the Proposal writing/designing teams, Operations team and Marketing team to implement growth initiatives. - Developing and overseeing the implementation of growth marketing campaigns, with a focus on content marketing and social media marketing (focusing primarily on B2B Marketing).- Work with other teams to build tailored strategies aimed at growing market share.- Developing and designing Presentations/Artwork related to Projects.

- Developing and managing company’s business strategies, aligning with their goal of Women Empowerment. - Managed communications digitally and on site to build relationships with key stakeholders.- Managed digital platforms to boost sales.- Managed overall business operations and advertising/marketing.

- Planning and implementing marketing stratgies, ATL & BTL activities such as print ads, radio ads, events, POS etc.- Employees Engagement Activities.- Managing consistent retail branding at 650+ APL\'s retail outlets all over Pakistan.- Agency relationship management (RFPs, RFQs, briefing, short listing designs, approving designs) & maintaining relationships with corresponding teams.- Planning and execution of new product launches and their launch marketing strategies. - Planning and executing corporate social (CSR) activities. - Developed & maintained social mediums for APL and ensured a consistent brand message delivery through these channels. - Content creation and copy writing for marketing campaigns.- Measuring and reporting performance of all marketing campaigns. - Vendor Management- Planning forecourt activities during special occasions. - Monitoring communications and consumer reactions including their feedback over all social mediums. (Handling negative feedback and passing it to the respective department for right action in a specific course of time).- Inauguration of APL coco sites/dealer sites.- Planning, designing & developing of APL Diaries & Calendars and other branding materials.

- Translate learning needs through learning needs analysis, and work on solutions.- Planning, creating, and implementing training material.- Crafting, developing, and delivering in-person & digital learning solutions.- Event Management (Sports gala, Town Hall Meetings, Independence day celebrations etc.)- Prepare on-boarding presentations, content, and assessments for learning platforms.- Employee Engagement Activities.

Lecturer for I-com and B-com, Banking and Economics.
Lectureship along with Career counselling.

Worked in all 12 departments of SBP.
I have understanding and knowledge regarding all the functions and working of all departments.
Submitted a New idea that could enhance the performance of department with feasible report for SBP Developmental Finance Department.
Remarks were Excellent.

Worked in Customer Care Department.
Responsible for Clearance of Cheques.
Updates KYC of Customers.
Worked in Account Opening Department.