I've started my career as an SEO person but after 3 years in the field of Digital Marketing, I've shifted my focus on to become a Project Manager/Team Lead, from the beginning of my career I had the abilities to lead the team and when I got the opportunity I've grabbed it with both hands. Now it has been 3+ years that I've performing my duties as a Project Manager and SEO Team lead both at the same time successfully.
PROJECT MANAGEMENT JOB DUTIES ▪ Direct and manage project development from beginning to end ▪ Define project scope and deliverables that support business goals in collaboration with executive management. ▪ Develop project plans and schedule. ▪ Effectively communicate project expectations to team members in a timely and clear fashion. ▪ Communicate with customers on an ongoing basis. ▪ Set and continually manage project expectations with team members and customers. ▪ Identify and manage project dependencies and critical path. ▪ Plan and schedule project timelines and milestones using appropriate tools. ▪ Track project milestones and deliverables. ▪ Develop and deliver progress reports, proposals, requirements & documentation. ▪ Issue status reports to the project team, analyze results, and troubleshoot problem areas. ▪ Proactively manage changes in project scope, identify potential crises, and devise contingency plans. ▪ Define project success criteria and disseminate them to involved parties throughout project life cycle. ▪ Build, develop, and grow business relationships vital to the success of the project. ▪ Develop best practices and tools for project execution and management. SEO TEAM LEAD JOB DUTIES Carry out keyword research to support new client pitches and existing client SEM campaigns. Conduct on-site and off-site SEO competitor analysis. Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries. Complete weekly and monthly performance reports using programs such as Google Analytics. Conduct on-site and off-site SEO audits for client sites on a monthly basis. Help to contribute to the company blog and other external communications. Guide the content team to produce SEO-friendly content. Keep up to date with the latest SEM technology, SEO updates and industry changes.
SEO Responsibilities
Carry out keyword research to support new client pitches and existing client SEM campaigns.
Conduct on-site and off-site SEO competitor analysis.
Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries.
Complete weekly and monthly performance reports using programs such as Google Analytics.
Conduct on-site and off-site SEO audits for client sites on a monthly basis.
Help to contribute to the company blog and other external communications.
Guide the content team to produce SEO-friendly content.
Keep up to date with the latest SEM technology, SEO updates and industry changes.
Social Media Duties
Oversees all company social media accounts management.
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
Audits and analyses social media presences, including digital advertising costs and returns.
Responsibilities:
1-Optimizing copy and landing pages for search engine optimization
2-Performing ongoing keyword research including discovery and expansion of keyword opportunities
3-Researching and implementing content recommendations for organic SEO success
4-Develop and implement link building strategy
5-Work with the development team to ensure SEO best practices are properly implemented on newly developed code
I have worked at Ideamens as a Front End Developer and also have done some Seo work too like social profile, Social Bookmarking, Forum posting, Article Posting, Pdf Sharing, Image Sharing, Blog Posting etc ..