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خلاصہ
Experienced Business Analyst and Research assistant with a demonstrated history of working in the tech based organization's marketing and management industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Microsoft Word, Statistical Data Analysis, Management, and Digital Marketing. Strong business analytics professional with a Bachelor’s Degree focused in Economics
تجربہ
Controlling Generalist
Business Analyst
Data Analytics Consulting - virtual Intern
KPMG’s Data Analytics Consulting-Virtual Internship Program focuses on articulating the mystery out of big data and to leverage client's data resources to produce better business outcomes. This is a project-based internship that deals with the real business data.
The Data analytics process is divided in three tasks: -
1) Data Quality Assessment:
I had to draft an email to the client identifying the data quality issues and strategies to mitigate these issues. I used Excel for filtering data and constructing a summary table that focused on 'Standard Data Quality Dimensions"
2) Data Insights:
I had to make a presentation that included 3 phases as follows - Data Exploration; Model Development and Interpretation, eventually I highlighted the top 1000 customers for the company, out of 40k+ customers, using RFM Analysis. I used Excel for data analytics, data visualization and customer segmentation and Canva.com for making presentation.
3)Data Insights and Dashboard:
I had to display the final data sets, data visualization and summary results of the analysis in a dashboard, and for that I used Tableau.
