- Development of Trade Marketing Strategy to achieve defined business objective across the product category
- Improving the Brand Presence and Campaign Execution across trade excellence in in-store planning, execution and tracking in alignment with the marketing priorities
- Owing the responsibility for the Development, Execution and Performance of all programs designed to increase the presence and ultimate take away.
Marksman (Trade Tracker), Lahore, Pakistan
- Tracking and execution of TPOSM, PPOSM on the top weighted outlets
- Leading Activation Programs with partners to improve the Brand Visibility.
- Visiting the points of the sales regularly to ensure that brand is Visible, and Guidelines are respected.
- Pro-actively play the role at the time of Enrollment of Shop and Locking of Shelves to enhance the Visibility and Market Share of the products.
- Implementation of channel and Brand wise Planograming as per the company’s guidelines and other merchandising standards in the market.

Under Trade tracker / Marksman pvt limited, I have worked with different companies related to visibility and marketing.
These companies are
1. National Foods
2. Beiersdorf (Nivea Pakistan)
3. Continental Biscuits ( Merchandising & Rural development)
4. Nestle Pakistan
5. Proctor & Gamble (P&G)

Responsibilities/Accomplishments:
▪ Distribution handling and ensuring Primary and Secondary Targets of Towns (Toba Tek Singh, Kamalia, Pirmehal, Shorkot City & Cantt and A.P Sial)
▪ Pro-actively play a role to establish the New Distribution and change of existing distributor.
▪ Identification of new loops as well as the fulfilment of the existing customers to enhance the overall numeric and volume of the company
▪ Execute and verify that all the Trade offers and Promotions are distributed as per the guideline and Proactively engage with top management and share the feedback about needs and requirements of offers according to the local needs.
▪ Tracking of DSF KPIs (Drop Size, Penetration, SKU per bill, Productivity (Unique & Visit base)).
Achievements: - Promoted as a Territory Sales In-charge after 17 days of joining as a Town Sales In-charge
- Increase the contribution of Sales by enabling Fast foods & Hoteling Channel.

Responsibilities/Accomplishments:
▪ Distribution handling and ensuring Primary and Secondary Targets of Towns (Shorkot City & Cantt).
▪ Tracking of DSF KPIs (SKU per bill, Productivity (Unique & Visit base)) in field training of Salesman. Generation and execution of the order for secondary target achievement.
▪ In-field training of Sales team. Generation and execution of the order for secondary targets achievement
▪ Ensure and implement the defined SOPs in the warehouse. Skillfully implementing SOPs at distribution centres & market; tracking & executing POSM and Assets.
▪ Tracking of Market intelligence and competition activities in the market.
Achievements: - Promoted as a Supervisors after rendering Services as a Merchandiser