PRODUCT SPECIALIST (Sourcing & Marketing)
• Responsible for sourcing of over 1,000 products from different regions globally (Annual spend of 20 million USD)
• Developed technical packs of all the products to ensure there is no deviation in product specifications
• Strategically moved the sources geographically to handle challenges like (lead time, shelf life and pricing)
• Reduced COGs by certain percentage to gear up sales margin and GP
• Increased sales by keeping prices more competitive
• Handling relationships with 3M, Honeywell, Jallatte and major principals to ensure continuity of business with them

PRODUCT DEVELOPMENT
• Rationalization of product portfolio to manage inventory costs and control of dead stocks
• Introduction of new products as per market requirements, making portfolio more comprehensive
• Competitor analysis of major products in terms of quality, pricing and brand positioning
• Managing and improving compliance levels of all the products in terms of products testing/certifications
• Customization of product based on requirements of an end user

PRODUCT MARKETING
• Regular customer visits for product demonstration across the region that helps in increasing the rate of product conversions
• Strategically developing marketing material including catalogues, brochures and USPs of entire range
• Continuous product trainings for sales team introducing and positioning entire product range
• Identifying new opportunities of collaborations with distributors across the region