• Responsible for targets achievement of Primary & Secondary Sales.
• Manage the cash flow, lifting as well and product claims reimbursement.
• Frame different sale strategies to increase market share and evaluate competitors activities.
• Managing the zonal sales team and motivate them with proper coaching / guideline to achieve the company sales targets / objectives.
• Efficient planning to consume the allocated budget for zonal activities to meet the company objective within the structured time frame.
• Complete distributors profiling and strengthen professionally sound distribution network.
• Distribution handling and distribution network development.
• Area development and mapping of area according to sales split.

Achievements:
 Successfully implementation & execution of Sales Automation System.

• Plan & forecast to achieve monthly & yearly sales target
• Ensure daily ordering & secondary sale to meet the monthly targets
• Ensure product health by monitoring expiry dates & FIFO management
• Ensure to achieve primary and secondary sales targets on monthly basis
• Ensure good warehouse practices to provide best product to customers/trade
• Training & development of team to achieve the vision of “one team one dream”
• Assigning projects to Assistant Sales Managers to bring value addition in the business
• Ensure proper coverage of retails universe through monitoring of routes & PJP's
• Manage the team of ASMs, Distribution Managers, Order bookers, KPOs & Salesmen
• Ensure to enhance productivity, numeric & weighted distribution and display of all SKUs
• Build long term relationships with all stakeholders i.e. distributors, retailers & wholesalers
• Effective usage of resources (TOT’s, Publicity, discounts etc.)
• Negotiating sales exclusivity contracts with retail outlets, Retention & Conversion of Outlets
• Cooler Merchandising, Warm & Cold Display of stock. ( Shelf Display, Plano-gram, Warm Display, Cold Display, Shelf talkers etc), Cold Assets Management

Achievements:
 Successfully implementation & execution of Pre-selling system
 32% growth on lifting & 12% growth on Primary sales in 2015 (Lead to region)
 Enhanced the all pack Market Share by 13% over last year (2014)
 Nominated as Franchise Topper (Primary, Lifting & Market Share) in 2015

• Aggressively drive volume and share by focusing the quality outlets through effective and innovative customer engagement program
• To build long term relations with key accounts to maximize the availability and visibility of own brands
• To increase the share of voice thorough innovative merchandising solutions
• Design and implement effective as well as efficient trade marketing & distribution strategies
• Team building & motivation to achieve the company's goal i.e. "Consumer's First Choice"
• Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients
• Responsible for the development and achievement of sales through the direct sales channel
• Focusing on growing and developing existing clients, together with generating new business
• Write business plans for all current and opportunity tender business
• Distribution Stock Checkups and review Brand Wise sales
• To ensure the monthly targets of consumer contacts
• To manage Give-away & merchandising materials and Execution of Cycle Instructions
• Ensured the availability and visibility of the brands according to the cycle instruction
• Receiving Sales promotional items from principals and allocation to different areas
• BVS overlay management and Field Visits according to FCP
• To manage and motivate the team of BA’s of Servico International and Contact Plus (140 guys).

Achievements:
 Enhanced the share of premium brand by 9% over last years, i.e. Dunhill, B&H, Gold Leaf and Capstan by Pall Mall
 Successfully executed differed brand activities and promotions i.e. John Player Gold Leaf's Pack Change, Capstan by Pall Mall-Mala Mall Scheme, Will Kings
 Re-Launch, Gold Flake Special Launch and Gold Flake-Win the Gold Coins etc.
 Enhanced share of voice in Faisalabad Urban market from 53% to 62% through installation of new OGD's & tailor made merchandising solutions