Highly energetic and detail-oriented Event & Marketing Executive with a strong history of clients Campaign and successful event management across a variety of businesses. Adept multitasker able to address a high volume of campaigns & events processes and concerns with accuracy and efficiency. Strong abilities to manage marketing campaigns, social media as well as small and large event teams with facility and courtesy
Overseeing the operational planning and implementation.
Create social media campaigns and strategies, including budget planning, content ideation, implementing schedules and Community management.
Create e-mail campaigns, on-line promotions, etc. Seek and analyze competitor marketing and sales materials both online and offline, Story-board / Screenwriter for our event projects
Brainstorming to conceptualization in drafting the event brief. Developing agenda content, campaigns, plans and timelines for all pre events planning sessions.
Coordinating the creation, production, maintenance and distribution of all event marketing and communication materials & Content of plat forms such as emailers, SMS and
social media. Design and layout of all emailers, social media graphics and printing material. Event Website etc.
Handling and developing event website software from designing to content writing and registration, Invitations,
Venue arrangements, Purchases related to events. Coordinating with creative team and production of all marketing collateral, including but not limited to: Backdrop Standees, brochures, conference brochures, badges, print advertisements, etc, & Coordination with potential sponsors & exhibitors while marketing for new leads.
Overseeing the logistics and accommodation Produce post-event evaluation report with statistics to use for future events.
Manage events such as Healthpoint Sports medicine
summit, Medication Safety Conference, Clinical
Governance Symposium Ministry of Health & Prevention
Dubai, Corniche hospital conference etc.
Transfered from Pakistan to head UAE office
Consulting Clients about campaign requirements and Presenting campaign pitches and costs to clients.
Social Media Management of Clients Yardley, Enchanter, Aris Cosmetics etc
Event Management, ATL and BTL Activities such as developing creative strategy, media planning and execution of
creative campaigns across all platforms: TV, videos, digital, print, radio and outdoor.
Selling advertising space on various publication and websites by emailing, cold calling and Visiting clients
Creative thinking and writing scripts and TV Commercials. and Production Experience such as still Shoots and Tv Commercials. Monitor the effectiveness of campaigns,
Undertake administrative tasks Clients: Aris Cosmetics Dubai,
Enchanter, UAE Exchange, Wellness Unite
Assessed changing markets, customer conditions, and
competitor data and initiated update of account plans
accordingly.
Social Media Management Facebook, Instagram, LinkedIn.
ATL & BTL activities such as Electronic, Print, Social & Digital media as well as outdoor campaigns.
Prepared media plans and oversaw the content and media space placement.
Arranging Shoots, liaison with Directors and Production team till execution and working with Creative Team for Projects.
Prepared budget reports and cost projections for each project.
Clients such as **Carrefour Pakistan, Metro Cash & Carry
other Electronics, Cosmetics and Fashion clients**
Maintain assigned account bases while developing new
accounts. Social Media Management of clients Bigbird
Foods, Mughal Steel, Hanif Jewellers.
Creative writing, digital marketing and event management projects. Arranging shoots and TV commercials, liaison with
Directors till execution. Established successful advertising campaigns and Creative TVC Concept
Qurshie Industries, Marhaba Laboratories, Hanif Jewelers.
Produced communication strategies to meet client's KPIs.
Developed and implemented strategies for advertising
campaigns.
Campaign and brand development for different products and
coordination's with advertising agencies for ATL & BTL
activities.
Content developing of promotional material & Preparing the
marketing budget for the year.
Vendor & Inventory management, event management.
Procurement and Purchasing of the material.
Identified target product audiences and devised campaigns to match target demographics and optimize result.
Analyzed existing marketing campaigns and optimized strategies to better achieve target objective.
Liaised with marketing and communication teams to devise methods for standardization, design, and production of new marketing plans.