A self motivated,Proactive and dynamic sales and marketing professional with experience gain in a No of roles in the fmcg industry.
Managed sales and distribution for global brands i.e Dew, Pepsi,7up, Mirinda, Sting, Aquafina, and Slice.
Developed and successfully implemented sales strategies.
Excellent communication and interpersonal skills with a natural ability to get on well with people at all levels has led to a strong track record of delivering against set targets.
Particularly in high pressure situations. Enjoys being part of, as well as managing, motivating and training, a successful and productive team, whilst thriving in highly pressurised and challenging working environments-
Sales volume growth and share gain for the Faisalabad region (Muree-Kashmir, Faisalabad City, Gojra, Kamlia)
Managing sales in urban and rural areas.
Sales force management, trade marketing, distribution management.
key accounts management.
KPIs and presell system implementation:
Detail-oriented, Tech- Sway and adaptable to business environments.
Developed sales strategy and marketing plans to achieve company sales goals and profitability.
Compilation and execution of given Plans/Objectives to attain Zone/Area wise Primary/Secondary Sales and Products/Packages Availability Targets.
Regular Market visits to supervise/monitor the proper execution of set objectives/plans to ensure the attainment of desire results and to cultivate strong relationship with current and potential dealers especially with key accounts.
Market Intelligence regarding Market Share, Trends, Analysis, Availability, Competition Activities etc.
Supervise/ensure the proper injection/placement and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage etc.
Supervise/monitor the Stocks transactions at all levels against Planning and Forecasting.
Distribution Management through via software to ensure the proper execution of sales operations, ROI, KPI’s, Inventory Management etc.
Zone / Area Management through Geographic Analysis, Potential Estimation, Infrastructure Analysis, Coverage Analysis and Call Frequency Analysis.
Execution of Daily sales plan, route plan. Achievements of sales Target.
Responsible for training and developing Pre-sellers and Delivery teams. Implementations of New System Related Initiatives Work with team’s sharp time with efficiency and effectiveness.
Ensure proper supplies to every potential customer. Personally, handle key accounts.
Managing Operational cost to increase distribution profitability and managing PSR, sale staff of distributor.
To analyze SFE KPI’s and suggest ways to improve them. Validated and updated on a regular basis.
Maintain customer collaboration and relationship to ensure that they remain loyal. Maintain an updated fact sheet on every customer.
Monitor and report competitor activity in his assigned area and suggest ways to counter them.
Supervise the proper injection and optimal utilization of Company’s Assets in the market.
Co-ordination with dealers and retailers
Arranging meetings with potential customers to prospect for new business
Company’s Product Awareness
Develop and Retain clients by providing customer services
Checking quantities of goods on display and in stock
Solving point-of-purchase marketing challenges in collaboration with the marketing team
Contribution to Local Activities