- Establish, maintain, and develop the company's presence in the corporate sector to generate new business, while retaining the existing corporate clients by providing exclusive customer service to gain customer satisfaction.
- Seeking new business ventures; identifying competitive edge and developing customized solutions for Corporate and Government Sector
- Generating more sales from the existing clients by ensuring top quality service
- Exploring and driving new growth venues through an existing client base
- Formulating new strategies for customer retention and prevention of churn to other competitors; by taking necessary action to resolve any issues that may cause customer dissatisfaction

- Managing a variety of marketing campaigns and day to day relations with relevant vendors and agencies, including; identifying, addressing and resolving operational issues
- Managing B2B accounts, and frequent visits to key retailers for business development
- Responsible for the development and execution of marketing campaigns to promote the profile of the business and its services
- Measuring, analysing and reporting on the performance of all marketing campaigns to improve ROI, alongside devising new ways to market products
- Ensuring cost efficiency in budget administration and sales planning
- Supporting OOH campaigns, brand activation, and sponsorships in the Peshawar region
- Supervision of Sony, Samsung, and Panasonic home products distribution channel and trade marketing for smooth day-to-day activities in the region
- Presentation of the quarterly trade plan at Sales Conferences

- Developed SOPs for marketing operations and sales promotion activities
- Generated social media content periodically with regards to visibility, placement, and promotion
- Advised and generated all communication-related content
- Complete planning, execution, and reporting of all magazine clippings as well as electronic media content to ensure the quality standard of all publications 
- Created and formulated local marketing strategies for new products and brand promotion
- Worked with vendors and creative agencies for the preparation of PR materials and publications
- Managed all ATL, BTL, TTL marketing and improved ROI alongside devising new channels to market products
- Developed a complete marketing and communication strategy for Bang & Olufsen.
- Bridged with principals and suppliers to incorporate global marketing plans of different brands
- Managed product and institutional marketing as well as branding of more than 20 brands in Pakistan; including Bang & Olufsen, Lutron, and Bowers & Wilkins.

- Defined and designed communication objectives in line with other project objectives
- Managed brand identity to ensure it is accurately represented in all promotional materials
- Provided communication and social media training and consultancy to the partners and clients when required
- Implementing and evaluated operational communication, community engagement, promotion, public communication, digital communication, and information analysis/environment scanning
- Supervised the communication and marketing budget
- Managing all communications materials, including social media updates, promotional and marketing materials, newsletter, photo galleries, videos and conference programs to ensure an accurate representation

- Ensured effective implementation and execution of sales plans and marketing activities by leading a team of 14 employees
- Formulated plans for product placement, presentation and promotion of Retail Products including FMCG
- Analysed business trends and monitored KPIs to report and recommend a plan for product placement and clearance
- Forecasted future sales figures for project planning and new products
- Worked with management to increase footfall by organising instore events
- Steered employee trainings
- Organised engagement programs for team building and motivation of employees
- Managed and looked after product ordering and stock upkeep

- Project forecasting for budget management and risk evaluation
- Planned and implemented promotional activities and campaigns
- Budgeting for discount offers and promotions
- Negotiated contracts with builders and event planners
- Ensured smooth operations by covering various roles in connection with property and holiday letting