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خلاصہ
I started the career ladder with the experience of Supply Chain Management/ Marketing in an MNC Trading Company. Currently I am working as Section Manager Sales (Foods Division) at Abudawood Pakistan handling the sales and distribution of Afia edible Oil (Leading Saudi Brand) and Jacob’s Coffee in the southern region (Karachi, Hyderabad, Sukkur, Quetta).
Previously I worked as an Account Manager – Key Accounts Modern Trade at Binzagr Company, one of the leading distribution companies in Saudi Arabia.
With a thorough sales background I believe that my strength lies in building relationship with people and to achieve goals and targets while looking at the "bigger picture" and also not losing sight of details.
My bi- majors gives me an edge as well as diversity & flexibility that aids me to drive the business and achieve organizational goals.
*Specialties:
Sales and Marketing, Trade Category Management, Business Development and Supply Chain Management.
تجربہ
Section Manager Sales - LMT & GT (Khi, Hyd, Suk, Quetta)
Developing a strong network of distribution and availability for Afia Edible Oil and Jacob’s Coffee in the southern region of Pakistan.
Responsible for both Modern Trade and General Trade.
Deliver all key metrics for availability and visibility of the products, negotiating business development agreements, maintaining customer satisfaction, retention, revenue growth, and profitability.
Forecast and optimize sales of Afia Edible Oils and Jacob’s Coffee by increasing active coverage, customer and bill productivity and to explore the market of southern region (Karachi, Hyderabad, Sukkur, and Quetta).
Key Accounts Executive - Modern Trade
Delivered strategic directions to business and increased revenue growth to 30million SAR annually, mentored, developed and spearheaded regional team in outstation sales branches to ensure maximum coverage and sales.
Developed and maintained relationship with customers by understanding customer needs thoroughly and executed value added promotional activities and sales program to grow sales.
Established and implemented new marketing and customer development strategies and analyzed employee performances to assure customer/employee satisfaction and business growth.
Worked on world renowned food brands like Heinz, Mazola, Fonterra, Hershey’s and others.
Key Account Supervisor - Modern Trade
Steered efforts towards the execution in key stores in the Kingdom for the accounts of Azizia Panda (APU) & Carrefour, ensured Plan-o-grams and optimum Availability and Visibility.
Successfully planned, organized, and executed marketing and sales programs and devised marketing campaigns to increase product awareness, sales, and profits.
Recognized by senior management and achieved special award for Perfect Store Execution.
Value Chain Associate
Managed the significant challenges associated with an emerging business and created a platform to facilitate the small and medium size garment factories; aligned all financial resources, machineries, trainings, and international certifications.
