Responsible for
• Planning and managing the branding aspect of the Edenrobe Women (Unstitched & Pret)
• Managing all the branding and marketing activities for Furor.
• Developing creative ideas for the branding and advertising for new launches, sales promotions, yearly calendar and events.
• Work closely with the Creative team for devising campaign themes and ensure timely execution of the concepts.
• Responsible for coordination with the creative agency and maintain regular follow-ups
• Collaborating with creative studios, agencies and vendors to develop marketing collateral from concept to final execution.
• Managing the styling for the product shoots and responsible for bringing new ideas for betterment.
• Stay updated with the emerging trends and responsible for evaluating the strengths and weaknesses of the competitors and report the same to the management on regular basis.
• Regularly visit outlets and evaluate the branding, packaging and product displays.
• Assist the management in sequencing and developing product catalogues.
• Devise marketing strategy for the conventional &social media platforms (Magazine, TV, FM, Outdoor, Facebook, Twitter, Instagram, bloggers and PR outreach)
• Planning and Managing budget for the yearly campaigns, branding activities and other promotional events

Looking after
- DKT International
- Reckitt Benkiser (Dettol)
- K-Electric
- NICH
- Intermax & Interflow Real Estate
- Stillmans
- RedBull
- Haleeb Food Limited

Responsible for
Client Account Management for their advertising and promotional activities (ATL / BTL)
Strengthen up good Client relationships with media agencies, production houses and directors for pre, post production jobs and
media releases.
Keeping intact the existing client base and negotiating to take out more business from them.
Delivered winning presentation to client to acquire new projects and bring maximum value to agency through negotiations.
Attending PPM Pre Production meetings.
Managing & dealing with talent for TVCs, VOs and production.
Flourished relationships with third parties and slashed the cost by negotiations to ensure agency get better share of profit.
Build and maintain strong, long-lasting client relationships, through weekly meetings & continues communication.
Strengthen the flow of work & coordination between multiple departments, Creative & Social Marketing teams and Media to ensure
the smooth flow of work, dedicating assignments and tasks to reduce the communication gap & scale down the rounds of changes
while ensuring that the job is accurately delivered.
Act as a single point of contact between Clients, Vendors, Productions Houses, Creative Department, Operations and Media to
slashed release time.
Ensuring timely delivery on all aspects from artwork to billings as per the Clients requirement.
Updating the management & client o n daily & weekly jobs status.

Responsible for
Planned new Project after extensive market research, brought new business, delivered pitch winning presentation to the client and successfully pulled good monetary & barter sponsorships for the events through strong negotiations, carried through good client relationships and achieved mutual goals. Increased the existing clientele of Company by continues persuasion towards bringing new business, clients, partners & Sponsors. Strengthen the flow of work & coordination between departments, Creative, Social Marketing and printing teams, assigning duties and task, dealt with vendors to deliver proper execution.

Responsible for
Pre hiring activities, on boarding of new employees, their background verifications, managing compensation & benefits,
updating Employee Database including complete handling of Employee Hiring Documentations on ERP based System.
Coordinating within multiple Organizational Departments to ensure Candidate receives everything including login credentials, laptop, cell phone, bridge and VPN accesses on time to the exit Interviews and auditing & reporting

AREAS OF CONCERNS:
Recruitment, HR Management, Team Appraisals, Team Leadership, Marketing Strategy, Marketing Communications, Account Management & Coordinating with Canadian Office.

- Set-up the whole project for Tele-Sales of Global Payments Products as a Pilot Project.
- Successfully, giving record sales.
- The Project included the Market Research / Survey, Setting up Call Centre here in Karachi.
- Hiring the Team and Training them, then successfully managing the Momentum between the Canadian Sales Team and Karachi Office.