· Managed Girl Rising‘s editorial and content calendars for social media, newsletters, stories, campaigns
· Created digital content (graphics, GIFs, copies), and monitored and reported social media analytics (Sprout Social)
· Maintained Girl Rising‘s website (Squarespace), regularly updating content (blogs, articles, news updates)
· Developed the monthly organisational newsletters (Mailchimp), including email and donation campaigns
· Managed consultants including graphic designers, SEO experts, video editors, social media specialists

·  Managing Oxfam in Asia‘s social media platforms (Facebook, Twitter, Instagram), improving digital engagement and outreach through social analytic tools
·  Developing and maintaining Oxfam in Asia‘s communications and social media content calendars
·  Developing digital content (sharegraphics, infographics, campaign key visuals, copies) in line with Oxfam‘s feminist principles, including, the regional newsletters on MailChimp, editing blogs and managing Oxfam in Asia‘s digital library for internal communication and knowledge management
·  Designing and executing digital campaigns by engaging civil society and partnering with influencers, local organisations and development experts

· Designed and led campaigns as social media lead on environmental conservation, gender justice and decent work practices
· Managed Oxfam in Pakistan‘s (OiP) social media profiles 
· Contributed to OiP‘s first Media & Communications Strategy, Communications SOPs and Social Media SOPs
· Collaborated with programme teams to conduct fieldwork nation-wide, collect 40+ change stories and manage consultants (photography, design, documentary); supported the production of 6 documentaries on girls’ education, youth empowerment and child marriage
· Generated public information material, and OiP’s knowledge and communications products; managed OiP’s Quarterly Newsletters, Asia Regional Newsletter submissions and Oxfam International‘s Global Program Updates
Conducted capacity-building workshops for partner organisations on Communications, training them on Oxfam’s global branding guidelines and safeguarding policies

Mapped the international landscape of Internet of Things (IoT) projects related to policy and governance at the PETRAS Research Hub, and co-authored a 'Standards, Governance and Policy' report on the review of international development in IoT security for the UK Government.

Produced LIDC’s media briefings and weekly newsletters, managed LIDC’s website and Social Media profiles, ran the social media campaign for the LIDC Biennial Conference 2017, wrote a piece for the LIDC blog titled 'In the Clutches of a Long-Standing Genocide: Pakistan's Hazara Community'.

Launched a crowdfunding campaign on women empowerment, successfully raising £1,000 to support a Summer Immersion Program aimed at spreading awareness about the plight of ‘satisficing’ women workers in the Gulmit Carpet Center-Hunza, Gilgit-Baltistan.
Contributed to the literature review of the project report; analysed the working conditions of women labour in light of new marketing strategies to help them improve business profits.

Worked for two courses: ‘Anthropology of Global Health’ and ‘Qualitative Research Methods’, assisting instructors by reviewing course components; held regular counselling sessions to guide students in their field work and research assignments.

Designed an interview guide, made field visits to the industrial cities of Punjab province and conducted interviews with leading industrialists, gathering information on economic opportunities for uneducated adolescent girls, contributing to annual report.

Conducted and translated interviews (between English and local dialects) for a US-based project on the role of NGOs in delimiting gender-based violence in Pakistan.
Made field visits to the suburbs of Rawalpindi, establishing networks with social workers and victims and survivors of abuse through a local NGO, Rozan.