خلاصہ

High performing, innovative and experienced professional with a record of driving operations within Trade Marketing, Sales and HR. Expertise of working with top performing teams and driving profitable outcomes. Adept at executing and leading Trade HR functions including Customer engagement, Project Management and Product Development. Looking forward to enhance my business expertise in a healthy work environment and hone other relevant skills as well.

تجربہ

کمپنی کا لوگو
Key Accounts Manager
Pakistan Aluminium Beverages Ltd
مارچ ۲۰۲۰ - موجودہ | Lahore, Pakistan


Contributions & Process Developm Currently working on customer development and trying to expand the cans market in Pakistan and Afghanistan, by taking onboard new beverage brands.
 Creating Sales pitch and proposals for potential customers.
Contract design and renewals.
Managing the full Order to Delivery cycle for the customers assigned.
Payment recovery and reconciliation with finance department.
Customer data base management in SAP, Sales quotation and order creation.
Exploring the new market trends and researches regarding the cans segment in beverages.
Customer management of Afghanistan Business Partners.
Business planning and strategy design.

کمپنی کا لوگو
Business Development Manager
AEDesign (pvt) Ltd
جولائی ۲۰۱۸ - مارچ ۲۰۱۹ | Lahore, Pakistan

Working is close coordination with the manufacturing team of engineers in meeting customers’ business requirements. Approaching new clients with different solutions for improvement in their business energy needs. Tracking each project’s progress and continuous follow-up with the production team and the customers.
CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Currently working on organizing customers’ information and tracking the progress on each project.
• Getting in touch with potential customers and taking them onboard.
• Continuous follow-up and coordination with design & production team and the customers.

کمپنی کا لوگو
Area Sales Manager- Key Accounts
Nestle
نومبر ۲۰۱۵ - جنوری ۲۰۱۸ | Lahore, Pakistan

Planning and implementation of the annual sales plan. Driving positive results from sales team to achieve weekly and monthly targets SKU wise. Budget allocation and growth planning for the designated areas of Lahore city
CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Leading the Development of Key Accounts as a separate Channel.
• Detailed planning and successful implementation of the new discounts structure of Key Accounts.
• Taking on board 23 Key customers contributing 80% in the total sales of Key Accounts, through yearlong agreements, locking their discounts and volume targets.
• Development and implementation of Picture of Success on all the Key Accounts and detailed account wise profiling.
• Market visits to ensure positive outcomes of the sales campaigns.

کمپنی کا لوگو
Trade Marketing Executive
Pepsi co. Riaz Bottlers
مارچ ۲۰۱۵ - اکتوبر ۲۰۱۵ | Lahore, Pakistan

Planning & execution of trade plans following the ongoing Brand Campaigns. Supporting the sales team in getting the best results out of the promotions by Pepsi Co. Ensured complete understanding of the objectives behind the promotions by the sales team and best execution at General and Organized Trade outlets. Assisting Trade Marketing Manager in best execution of Marketing Strategies.

CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Planning and execution of trade plan for Pepsi Under-the-Crown Scheme and 7-up Foodies.
• Road Shows and on job trainings of Pre-selling Officers.
• Record keeping and analysis of the ongoing campaigns.
• Market visits to ensure positive outcomes of the campaigns.
• Coordination with third party vendors for shop Activations as per trade plan requirement.

کمپنی کا لوگو
Trade Marketing Executive
Coca Cola Icecek Pakistan
مارچ ۲۰۱۳ - مارچ ۲۰۱۵ | Multan, Pakistan

Took the role of planning & execution of commercial operations related to Brand Activation and BTL Campaigns. Assisted Marketing Services Manager in smooth execution of Marketing Plans.

CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Carried out Channel Activation 2013 and 2014 activities throughout the territory.
• Managed the initiation and execution of Cluster and Customized Activation.
• Launched the idea of MAD (Market Activation Drive), highly focused outlet conversion drive.
• Executed and monitored major activities like Coke Connect launch and activation. Worked on detailed sales analysis related to the activity.
• Complete monitoring of RED (Right Execution Daily) score across the territory.
• Conducted training sessions with the company sales team and distributors’ sales force to improve their working and understanding.
• Carried out RED Hand in Hand drive, focused on best practice sharing and implementation.
• Initiated prepared primary data and finalized outlets for Coke Club 2013- 2014.
• Data collection and preparation of sales tracking, ROI & target achievement reports for RED and Coke Club.
• Worked as a trainer in Coke Ambassador Program. The program helped in educating the sales force and non-management employees about the product, its ingredients and their effects on consumers’ health. It also raised awareness in them about common and prevalent rumors regarding the product and the best way of dealing with such issues.

کمپنی کا لوگو
Talent Management Specialist
Coca Cola Icecek Pakistan
ستمبر ۲۰۱۱ - مارچ ۲۰۱۳ | Multan, Pakistan

Led the Recruitment & selections process as per company policy. Responsible for Learning & Development activities. Assisted HR Business Manager in smooth Administration, IR, Plant Operations and Performance Management.

CONTRIBUTIONS & PROCESS DEVELOPMENT:
• Executed Recruitment & Selections process as per company policy.
• Participated in job fairs and aligned with the Career Departments of all the leading institutes.
• Led and conducted the Employee Engagement survey that led to improvements in performance management, incentive programs and succession planning.
• Reduced hiring cycle to 45 days from 80 days and eliminated backlog of numerous open positions.
• Provided critical assistance to HR Manager during company shifts and downsizing activities.
• Completely managed Multan Territory Performance Management process and provided support to Functional Heads in completion of the business review process leading to issuance of increments and promotion letters.
• Worked as Acting HR Business Leader for three months, in the absence of the HR Manager. During this time I was directly heading all the HR Operations at Multan Plant i.e. Admin, IR, Union issues and Payroll Management.
• For more than six months, I was the acting HR Admin and IR Manager for Multan Plant and managed all the relevant responsibilities as well.
• Worked on standardization & centralization of the HR procedures, processes and reports, to automate the data.

تعلیم

Institute of Business Administration (IBA)
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, master of business administration‎
Marketing
CGPA 3.2/4
2011
The University of lahore
بیچلرز, بی سی ایس / بی ایس, Bachelor of Computer Science‎
Computer Sciences and Information Technology
CGPA 3.6/4
2005

پیشہ ورانہ مہارتیں

ماہر Marketing
ابتدائی Amazon AWS Command
ماہر Amazon Cloud Front
ماہر Branch Support.
ماہر British Accents
ماہر Business Development Process
ماہر Business Development Strategies
ماہر Call Headlining
ماہر Client Dealing 
ماہر Client Followup
ماہر Conservation Awareness
ماہر CRM Analysis
ماہر Dealing with C-Level executives
ماہر Development Development
ماہر Direct ales
ابتدائی eCommerce Knowledge
ماہر Effective presentations and demonstrations
ماہر Evaluating Risk
ماہر Export Development
ماہر Go-to-Market Strategy
ماہر Handling Assignments
ماہر High Net Worth Individuals
ماہر Horeca
ماہر inside sales experience
متوسط Internet Business Strategy
ماہر Interview Skills
متوسط Keyword Research Skills
ماہر Lead in
متوسط Linked Analytics
ماہر Manage Client Relationships
ماہر Must have a knowledge of operating widely used
ماہر Negotiation Skills
متوسط Network Training
متوسط Operation Theater Preparation
ماہر Operational Tasks Handling
ابتدائی Pay Per Click
ماہر People Management
ماہر Presentation Development
ماہر Pursuing News Stories
ماہر Quality Control Knitting
ماہر Result Oriented
ماہر Sales / Functions
ماہر Sales Channel Development
ماہر Sales Teams Development
ماہر Scale Management
ماہر Telemarketing Skills
ماہر Understanding of value-based selling
ماہر قيادة المبيعات والتسويق
ماہر مبيعات المشاركة
ماہر Vape Knowledge

زبانیں

ماہر سرائیکی
ماہر پنجابی
ماہر انگریزی
ماہر اردو

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