Working Responsibilities:
(1) Strategize, manage and execute implementation of SEO and SMO
(2) Optimization of site content, find content gaps, and strategically builds internal and external links.
(3) Manage and optimize Clients use of social media accounts including twitter, LinkedIn, Facebook, Blogs, YouTube, Slide Share& other Forum etc.
(4) Monitor and provide traffic, conversion, & ranking analysis, competitive analysis and search behavior research
(5) On-Page Optimization: Meta Tags Optimization, Page Headings, Page Content Optimization, Image Optimization, Hyperlink Optimization, New Service Page Creation, XML Sitemap Creation & Submission, Robots File Creation/Optimization.
(6) Off Page Optimization: Web 2.0, Directory Submissions, Social Bookmarking, Business Profile Listing, Video Submission, Press Release Promotion, Article Promotion, Guest Postings, Classified Submissions, Local Marketing, Image Sharing, And Document Sharing.
(7) Web Analytics: Generation & Analysis of traffic report using Google Analytics Tool to understand the effectiveness of the keywords being used and to measure the usefulness of the off-page optimization strategies.
(8) Keyword Analysis: Researching the best keywords using tools like Google Adwords, KW finder, keywords Everywhere, Keyword Shitter.
(9) Facebook Ad Manager for Brand awareness and Lead Generation
(10) SMM & SMO
(11) Tools: Moz, Ahrefs, Majestic, Alexa, Semrush.Copyscape, Google Analytics, Google Ads, Facenook Ads Manager, WordPress

Lectureship in Management Sciences and Computer Science Departments

SMM Paid and Organic Campaigns, SEO Friendly Online Donation Portal on PHP/Wordpress, Graphics and Video Production

Worked on Online Marketing Campaigns, including SEO, SMM and Web Development