Retail/ Strategic Management
1. Actions for establishing the Brand personality, architecture and value over time.
2. Determination of Revenue premium as measure of brand equity and Customer Lifetime value (CLV).
3. Developing Strategies for Product development and Market development.
4. Assessment of Product and market potentials to target the segment of customers and relevant audience.
5. Assessment of various retail business models (sales to distributor, Franchising).
6. Performing real Estate evaluation and assessment of cost of leasing with the anticipated incremental inflows.
7. Transfer Pricing decision between the manufacturing firm and retail firm.
8. Determination of appropriate product mix to maintain the GP margin.
Finance Management
1. Determining financial objectives. policies & procedures to facilitate internal control Financial Review (ICFR).
2. Establishing Financial KPI and formulating the strategies for their achievement.
3. Coordinate the preparation of Financial Statements, MIS Reports, including the business financial position (Revenue evaluation, Cost base, Capital Requirements, sources of finance, Cash flows and Working Capital Management).
4. Reviewing Annual Budget and Variance Reports and perform the preliminary analytical review.
5. Monitoring Liaison with business related organization and authorities such as Banks, Taxation authorities, SESSI and EOBI.
6. Preparation of Financial feasibility for the new outlets via assessing the NPV, IRR and Payback period of the investment
7. Assessment of operation overheads (manufacturing, admin and retail and its allocation to cost of product using rationalization)
Operation Analytics
1. Determination of Demand and Supply in an uncertain market using Trends and Seasonality.
2. Simulation of data using the past patterns
3. Developing operating models using solver and optimization tools.
4. Developing Decision Tree for strategies to address the risk and reward associated with Decis

1. Established accounts manual and Standard Operating Procedure (SOP) of the finance function
2. Establishing the control environment and control procedures for the appropriate recording of transactions and balances.
3. Preparation of periodical financial statements for Management and regulatory authorities
4. Monitoring the Compliance with taxation authorities.
5. Monitoring the export realization, rebate and related documentation.
6. MIS reporting of the PO/ job wise performance.
7. Evaluation of process costing in accordance with the stage of completion.
8. Assessment of raw material pricing including yarn and trims
9. Pricing analysis and job wise costing.
10. Assessment of viability of the projects (profitability and cost recovery) Verification of fixed assets, analysis of GP margin.
11. Identification of areas of slippage (time and cost).
12. Concepts and application of marginal and absorption costing along with concepts and application of economic order quantity and JIT.
13. Ageing analysis of receivables and payables
14. Performance measurement and variance analysis.
15. Assessment of factory overheads job wise.
16. Break even analysis of the entity and assessment of absorption of factory overheads.
17. Liaison with banks, insurance companies and Statutory authorities.

1. Effective planning and co-ordination of assignments to meet stringent deadlines, including supervision, training and motivation of team members;
2. Conducting business and audit risk assessments through client meetings and via research and analysis;
3. Ensuring compliance with International Standards on Auditing for audit engagements;
4. Liaising with, and developing good working relationships with clients to deliver engagement
5. expectations;
6. Co-ordination with professionals in various fields like legal, actuarial, taxation and IT experts;
7. Assisting clients in the preparation of financial statements in accordance with the International Financial Reporting Standards (IFRS), corporate laws and listing regulations and other directives of regulatory authorities;
8. Providing ongoing advisory services to non-audit clients; and
9. Evaluating of controls and reporting deficiencies to management.
10. Drafting reports to company management identifying weaknesses in the company’s systems, and controls. Recommending improvements for mitigating those control risks.
11. Drafting reports on the salient features on each engagement and submission of reports to group auditors, in case of audit of group and multinational companies.
12. Involved in diverse industry audits.
13. Strong communication skill developed through work experience. Ability to lead and manage fieldwork on clients’ sites, including liaising with other departments to ensure the smooth delivery of the audit processes.
Client details
Abu Dhabi Gas Industries Limited GASCO (ADNOC)
General Automation Supplies and Oilfield Services (GASOS)
TUV Me (NORD)
Sheikh Khalifa Medical Centre (SEHA SKMC)
Emirates Landscape L.L.C

Pakistan International Airlines (PIA)
National Bank of Pakistan (NBP)
Bank of Khyber (BOK)
Procter & Gamble Pakistan (P&G)
Tata Textile Mills Limited
Bristol Myers Squibb
Fauji Oil Terminal & Distribution Co
National Textile Foundation
Tata Energy limited