• Managing marketing operations developing, implementing and managing marketing campaigns that promote a
company and its product,
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display
advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer
touch points
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices


Managing marketing automation, CRM, data services, and lead management processes.

Optimized marketing automation and lead nurturing processes through email, content, and social channels.

Using in-depth knowledge and skills of wide-ranging processes of Marketing Automation for Prospects/Contacts segmentation (in prospect lifecycle, Buyer's journey, and Sales Funnel) to send them the right message (email) at the right time.

Create and maintain metrics reports on marketing and sales activities that detail their effectiveness and business impact.

Report creation and analysis (Bounce rate, Conversion rate) of Web Landing Pages and Forms to get the system running.

Monitor and maintain data quality within the marketing database.
Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

Market and Industry research to Sneak Peak the upcoming Trends and Topics related to Product and Services and create Blogs, Whitepapers, Videos and campaigns for those topics.

Lahore, Pakistan
• Building email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Advanced proficiency in SalesForce Pardot, ActiveCampaign, Mailchimp and several other email marketing tools
• Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
• Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.