THE EFFECTS OF LOCATION-BASED SERVICES ON CONSUMER PURCHASE INTENTION

تاریخ : مئی ۲۰۱۷ - جولائی ۲۰۱۷

This research paper indicates about justification of customer satisfaction and brand image advertising. The brands have an important role in maintaining and developing the customer relationship with the distribution of corporate marketing performance. The purchasing of products at selected points by the customers are done, based on the perforamance of goods and services and the quality designed to attract customers. The shoppings familarities and experiences help to search the more information from the web and technology. The essentials effect on location based services are customisation, permission, message - intrusiveness, interacting and advertising have major impact on attitude reflects on purchase intentions. This research paper has designed to present the justification of varibles in the relationship of purchase intention and involvement, customers attiudes in the message. The varibles descripte to make a customer strategy and attract to the market measured consumer satisfaction and interactivity. To prove this relationship, data was collected from 250 repondents salespersons, marketers, online sellers, visit to particular online panel of marketers and customers - sample. The technique has to used, convenience sampling technique to indicate the true picture of effects of location based services. For this CFA confirmatory factor analyze has also done to inspect more about choosen variables. Statistical techiniques were used the structural regression model equation, t-tests, ANOVA. To assessment the connection softwares were used MS. Excel, SPSS and AMOS. The outcome is going to forecast that at the time of purchase, intentions getting attached from the several fundamentals and shows the affiliation on attitude from the messages, advertisements and acceptance of communications. Although the reaserches has been done by various scholars and researchers. The main purpose is to initiate the terminology of location based services have highly impact on the custome