• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Multichannel interactions like call-back and chat
• Event-triggered or behavioral emails to follow-up initial contact
• E-newsletters to educate prospects about your brand and deliver relevant offers to encourage conversion

neXtsmash is a Fashion, Technology/Telecom and Youth blog not only for new generations but for the ones who love to read on digital platforms. This blog is working under the supervision of highly experienced professionals in Pakistan. My responsibilities were;

 To write up the posts on the desired topics.
 Sync the posts with SEO tools and keywords to publicize the articles on different social media platforms.
 Ensure the posts are properly delivering to the subscribers on Email and Social Media Websites.
 Keep maintaining the keywords to keep the posts on excellent ranks of Search Engines.

FewX is a Fashion, Event Management, Social Media Marketing and Web & Android Development Company inaugurated and is from Islamabad, Pakistan. My key points at this slot is to manage the team working under my supervision and keeping the quality of work in loop. Managing the clients, events and utilizing the talent at the right time with a specific generated pace required at the specific time.

 Interacting with the clients to answer their queries via Social Platforms or Call/SMS and Email.
 Guiding the clients about their requirements for the development solutions of either Web or Android App.
 Registering the Domains, propagating web hosting with the domains and verifying the bugs and finalizing the website.
 Timely Syncing the Websites with Search Engines and Social Media Platforms to divert the traffic according the clients requirements.

 Making Sales Leads and calling out potential customers as well as communication with the companies.
 Marketing the prescribed products of Etisalat i.e. Business & Corporates Sales, Individual Sales.
 Making sure that the product is delivered to the customer and activation of SIM is done by Etisalat and rider.
 Keeping the follow-ups for future selling as well as retaining the customers or convincing the customers to convert from DU to Etisalat.

I served in Zong, a Leading Cellular Company in Pakistan working as a child company of China Mobile Pakistan (CMPak). It was a quite challenging environment where I served my services as a Sales and Revenue Officer due to my convincing and pressure-handling abilities. Here, I further had interacted with the High ARPU Customers and provided them the premium packages, offers and services due to their loyalty with the company. My responsibilities on subjected slot were;

 Making Outbound Calls to the potential customers and providing them about their usage
 Guiding them about the better options within the same company to enhance their usage with benefits & advantages.
 Offering the Premium Packages, Offers and Promotions to the High ARPU and High Revenue Customers according to their usage.
 Generating the revenue for the company according to the Daily and Monthly Targets and achieving KPIs maintaining the Qualitative Approach.
 Making Sales Leads for the team members for dial-outs to the potential and returning customer base.

I served in Zong, a Leading Cellular Company in Pakistan working as a child company of China Mobile Pakistan (CMPak) as Research Analyst. Being on a subjected slot I gathered the knowledge and charisma to interact with complete customer base as well as higher authorities’ up-to CEO for the discussion on bringing up the company on No. 1 slot among all the cellular operators in Pakistan. My responsibilities on subjected slot were;

 Making outbound call sheets of Internal Surveys on monthly required aspects and facts & figures.
 Making outbound calls sheets for External Surveys depending on the product owner’s requirements.
 Dialing out the calls on the customers’ lists either on Internal or External surveys.
 Gathering the required information and interviewing the customers depending upon the surveys for maintaining quality standards about the products, offers, services and touch-point visits.
 Compiling the sheets and analyzing the results for marking up the departments and stake holders based on the criteria given by the company.
 Making Monthly and Quarterly Reports on Departments and specific Products as well as Mobile Financial Services and presenting them in Monthly and Quarterly Meetings with the Management, Department Heads and CEO.
 Identifying the lack points of departments and providing them the timelines for the resolutions.

I served in Zong, a Leading Cellular Company in Pakistan working as a child company of China Mobile Pakistan (CMPak) as Usability Officer. Being on a subjected position, I have expanded my horizons and worked on operational as well as technical side of the products and services offered by the organization. My responsibilities on subjected position were;

 Working on monthly tasks given by the concerned manager.
 Conducting In-House and Off-House Testing of products i.e. Packages, Offers, VAS offered by company
 Gathering the data numbers from the data house and designing the Interview/Survey questions to be asked by operational team.
 Gathering the results conducted via VoC Process (by conducting interviews/surveys) by dialing out the customers.
 Detail and thorough Testing of Product, as described by the Systems and Process Department) for the customers.
 Visiting the Touch Points i.e. Franchise, CSC and Retailers for mystery shopping to verify if customer is guided properly.
 Analyzing the results and designing the report on PPT based on results conducted by the testing, VoC and Mystery Shopping of Touch Points.
 Finalizing and submission of report with the concerned stake-holders and departments for the resolution and providing them the timeline for the resolution.
 Submission the report in Monthly and Quarterly Meetings with the Stake-holders, Department Heads and CEO.

I served my services for AiMS (Arts in Management Systems) – a social event management and Social Media Marketing company as Regional Head (North and Islamabad). It was a great experience working with different designers and artists and explored the talent in Pakistan. We managed to organize multiple events of Sports and Education in Hyderabad, Karachi and Islamabad. My responsibilities were;

 Hire the team members keeping by exploring them and their talent and dedication with work.
 Meeting with different Schools, Colleges and Artists for events.
 Organizing Charity events for the needy people and for the aim to spread the message of literacy in the country.
 Looking after the progress and performance of the tea members and managing the events with safety and hassle-free for the participants and audience.
 Hunting for the sponsorship of the events.
 Maintaining the financial record of events, charities and revenue earned.
 Creating a space for media and building a relationship for the promotion of the talented individuals performing in events.
 Dealing with the clients for Social Media Marketing and Events over Social Platform i.e. Facebook, Website and Email.
 Marketing the events on Digital Marketing Platforms.
 Keep the official website up-to-date.

I worked in Zong, CMPak as a Customer Support Officer in Contact Center, Islamabad. It was a challenging environment where they provided me a space in Customer Services where I learnt how to deal with both potential and crank customers. I was a part of the Multi-Queue Team where I had to answer all type of calls. My basic responsibilities were;

 Attend all kind of Inbound Calls (Prepaid & Postpaid Information/Request/Complaint)
 Answering multi-queue calls (SIM Activation/Ownership Updation/MNP/Family Pack 930)
 Maintaining a record for (Sales/Data) and preparing monthly calls analysis report.
 Getting feedbacks/suggestions from customer on different products and escalating them to the concerned department.
 Built productive relationships, resolved complex issues and won customers’ loyalty.
 Completion of Monthly, Quarterly and Yearly KPI’s & Targets successfully.
 Activating customers’ SIM by following the Policy & Procedures of Company and Interior Ministry.
 Updating customer’s details and ownership over the call for their facilitation.
 Generating MNP requests for customers where they wish to convert their number into Zong.
 Facilitating the Family Pack 930 customers when they wish to activate the Package and/or changing the numbers.