• Effectively managing sales and distribution of Nokia mobiles in multiple areas and generating monthly sales turnover of 40K units and 18% nationwide volumes.
• Managing 4 Field force, 10 DSR and 22 promoters team of assigned region.
• Executing DTR sales strategy which is an advance technique in cellular handset industry, planning and implementing channel development strategy in connecting with retailers on-board
• Rendering support in planning and drafting sales techniques, productively added 400 new outlets while increasing sales highest growth MoM in active retailer base.
• Responsible for Sell-through, Sell-out, activation and LP collection and manage incentive disbursement of assigned region.
• Part of GTM planning and execution all retail activities (e.g. field force, mystery shopping, retail promotions, store level incentive programs, retail communications, retail training in coordination via sales capability teams).

 Recruit, develop and manage a team of a great number of promoters to be deployed in key retail to push smart devices sales across the region and to increase brand visibility and customer awareness.
 Implement retail management framework and guidelines and help sales teams to manage top sell out,
 Maintain stock and ensure activated sales on promoter outlets accordance to company standards.
 Responsible to upgrade the promoters skills and knowledge through Nokia academy
 Lead retail planning and execution all retail activities (e.g. field force, mystery shopping, retail promotions, Trade incentive programs, retail communications, retail training in coordination with sales capability teams).
 Collaborate with Marketing to ensure availability and deliver of POSM, Furniture’s and Fixtures etc. Collaborate with sales capability team to ensure Field Force and promoters’ competency.
 Responsible for delivering targets from promoters and sales team in Central region,
 Working with distributers to maintain shelf levels and ensure product availability of every SKU’s.
 Managed three distributors, Advance Telecom, i2 and M&P.

• Designing, developing and facilitating training and development programs based on both the organization’s and the individual's needs within the scope of soft skills, motivation, sales skills and overall personality development.
• Preparation and roll out of training calendar as per the programs identified through training need assessment process
• Prepare reports and correspondence to keep management up-to-date on training and development and performance related issues
• Responsible for producing new learning materials and manuals in line with planned training activities and objectives that will drive and deliver the training programs in accordance with the training calendar.
• Creating and maintaining a structured and comprehensive database of Trainings and printing training certificates.

• Responsible for driving successful sales and relationship management strategies specifically targeting retail universe.
• Design campaigns to promote Retail related activities which help bring in Quality sales, FCA, Recharge, Stock Availability, MFS etc. as required.
• Develop & drive Sales Channel Strategy that ensures achievement of company sales objectives by developing and maintaining business partnerships with Franchises & distributors.
• Constant review of franchise commission policies in consideration of industry standards and company objectives
• Financial analysis of budget spent against the sales achieved during sales promotions
• Design and implement sales promotions on micro level and to maximize the channel return on investment (ROI).
• Analysis & Reporting to top commercial management about the Retail Sales, ARPU, Business Intelligence and overview of Retail market in Dashboard
• Retailer slabbing based on their respective recharge & Activations, MOM movement in these slabs and identifying the cream target audience for trade promo.
• Deriving Sales Targets for nationwide franchises as per area potential.
• Central point of contact for Honeycomb, designing the U-zones and implementation of honeycomb strategy.

• Responsible for availability of products
• Development of direct and indirect channel for sales
• Maintain accurate data of retail channel
• Conduct Visibility and Franchise investment audits
• Manage Franchise to achieve company objectives and also ensure the profitability of Franchises.

• Reporting to Regional Head Retail Sales, managing all aspects of operational and Reporting/Analysis requirements.
• Prepare monthly sales targets on agreed basis, with regional sales team plan for achievement of those targets. Assignment of targets to franchise for all products and new retail outlet development. Sharing franchise relevant data with franchisees on regular basis.
• Managing inventory of SIMs, PPC and handsets, as per the regional demand plans. Tracking relative average asset utilization and frequency of issuance. Making issuance plans aligned with lifting requirements of regions.
• Tracking of sales key performance indicators i.e. 789 activations & authorization, USFs activation, FCA, Stock lifting, Recharge, & Float analysis.
• Management of Franchise Portal & EVC interface i.e. visibility of key indicators to franchise at retail level.
• Stock Management and order placement for SIM’s and Scratch Cards in coordination with Operation Support & Finance.
• Working closely with IT, operations support and finance for allocation of franchise inventory.
• Changing of EVC Downstream channel, Delete EVC Downstream, Create New Channel on SMAP.
• Dispatching POS Material & other franchise relevant documents to all Franchises
• Preparing nationwide reports for Higher Management