Key Responsibilities
Assist with the development of content strategy as per the changing search engine landscape of algorithms.
Develop strong product knowledge to deliver highly relevant content that helps attract relevant customers.
Improve the currently written content for the clients’ website while ensuring that it adhheres to the set quality guidelines.
Advice on improving the current onsite content to help improve the page views and reduce bounce rate through relevant yet interesting content.

IPS USA is a software house offering IT services to clients in the US, Canada and other regions.
Highlights:
Helped launch a leading online fruits & vegetable brand in Lahore, Selly.pk. (https://propakistani.pk/2017/12/22/get-groceries-delivered-doorstep-lahore-selly-pk/).
Hired, managed, and successfully led a team of 20 writers for company websites.
Ensured continuous flow of content to improve the P3Care.com’s Alexa ranking from 5 million to 70K US at one point. (A competitor of Curemd.com).
Completed a management report of 10 months of sales data to help reduce cost and assist in identifying the most lucrative areas in Lahore to improve sales for the Selly.pk brand.
Proactively monitored the web health of the websites to report & resolve issues, errors, & malfunction of the call to action items.

EVOLVERS TECH is a software house offering IT services to clients in the US, Canada and other regions including mobile app, website, and software development.
Highlights:
Content Creation for DIVERSIFIED CLIENTELE BASE (CRM, Field Management Software, Pesticides, Software Development, Healthcare).
Oversaw, managed and improved the already written content on the website.
Created internal documentation including technical docs, memos, letters, proposals, contracts, job descriptions for advertisements, & offer and termination letters to employees.
Handled the social media presence of the clients while offering technical advice on offsite SEO link building.
Took care of other content generation requirements as required by the management.

WHITEHATS LLC was established in 2007 (Subsidiary of Pharaoh Group of Companies, Beirut, Lebanon Established 1868, Ranked 56th in Forbes Middle East)
Highlights:
Content Creation for DIVERSIFIED CLIENTELE BASE (Construction, Machinery, Hospitals, Chemical, Perfumery, Finance, Metal).
Content Management for COMPANY WEBSITES (Design, Internet Marketing, CRM, Content, IT Support, Video Animation).
Some of the clients’ websites with complete content redone.
www.71cafe.com | www.cygnustelecom.com | www.cielo-alto.com | www.dreamall.com www.royalhome.ae | www.sawaeed.ae www.medeor24x7.com | www.lifecarehospital.ae www.prolynx.ae | www.dolcisperfumes.com | www.icra.ae
Content for company’s FLAGSHIP COMPANY PRODUCT WHITEHATS CLOUD (The Web, Corporate Presentation, Legal, EULA, Email Campaigns, User Manual). www.whitehatscloud.com

CustomerService.ae & LiveAdmins.com
LIVE ADMINS LLC was established in 2002 (Chicago Illinois), has 3000+ clients the world over belonging to a cross-section of industries.
Highlights:
TECHNICAL END USER DOCUMENTATION for iOS & Android.
Oversaw successful on-site improvements in CustomerService.ae.
Prepared LIVE CHAT TRAINING MANUALS for clients. (UK, US, Australia, UAE). (Automotive, Health, Education, Satellite, Real Estate, Law)
Trained new writers on SEO Copywriting. 
Offered support to the SEO team in backlinking at places where it would help improve the overall SERP rankings.

LOGICA IT is a subsidiary of Atlas Cars of London offering cab hailing app in London. 
Highlights:
Revised MOBILE APP UI CONTENT (Android & iOS) for ATLAS CARS & FARE DODGERS.
Created, managed & developed team of 3 Content Writers.
On-site Content Improvements, Editorial Guidelines, & Proofreading.

Highlights:
Social Media Marketing (BRANDS: Coffee Planet Pakistan, MCB, Royal Fans, Nurpur Dairies, Kayseria, Rang De, Abacus Consulting, & FR Cables).
Business Development, Coordination with Design Department, Creative Briefs, PPTs, SMM Images, Web Pages, WordPress Websites, Content Edits, & Management of Email Addresses & Web Hosting.

AXVOICE is an Internet Phone Service for the US & Canadian regions.
Highlights:
Authentic GUEST POSTS & content development on VoIP Industry in the US & Canada.
TECHNICAL PRODUCT TUTORIALS for VoIP Industry.
Updated Social Media Accounts & participated in Online Forums (DSL Reports, V7N, Digital Forums).

Highlights:
Managed content for Web Properties Zameen.com, Bayut.com, DailyTrader.com, & WholeSalePages.co.uk.
First Content Writer Hired & singlehandedly managed all content tasks for Zameen.com.
Offered Community Support on Bayut.com, answered technical & legal Dubai real estate questions.
Onsite & Offsite Articles, Blogs, Press Releases, Product Descriptions, Guest Posts.