 Develop a marketing strategy for the organisation and for new and existing products or services
 Oversee the implementation of the marketing strategy
 Develop a brand strategy
 Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
 Guide the day-to-day activities of the marketing team and marketing manager
 Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
 Provide tools and materials to enable the sales team to function effectively
 Manage and refine the organisation’s social media presence
 Manage and measure marketing campaign costs
 Report on the effectiveness of marketing campaigns using pre-determined KPIs
 Utilize data for marketing campaigns, interrogating the organisation’s databases and external data
 With other senior executives, identify new business opportunities
 Conduct market research studies
 Negotiate with media agencies and secure agreements on the production of promotional materials
 Handling OOH nation wide with team of 6 people (Procurement and tracking)
 Handling Retail branding and merchandising with team
 Handling Activation.
 Handling team of 85 People

 Accomplishing marketing objectives by training, assigning, scheduling, coaching, counseling, and employees, enforcing policies and procedures.
 Achieving marketing and sales operational objectives by contributing marketing and sales information.
 Preparing and completing action plans and customer-service standards.
 Meeting marketing and sales financial objectives by forecasting requirements.
 Preparing an annual budget, analyzing variances.
 Planning, developing, implementing, and evaluating promotion programs.
 Developing field sales action plans.
 Identifying marketing opportunities by identifying consumer requirements.
 Defining market, competitor's share, and competitor's strengths and weaknesses.
 Improves product marketability and profitability by researching.
 Accomplishes marketing and organization mission by completing related results as needed.
 Appointed to lead the entire marketing function through a turnaround throughout.
 Planning and implementation of annual marketing plans that results in increase in growing market.
 Implementation of media strategies that resulted in branding the company and its product.
 Developing B2C, B2B Planning and execution.
 Promoting to lead the brand positioning & marketing initiatives.
 Designing and implementation of consumer research.
 Handling team of Marketing and PR.
 Directed advertising media.
 BTL 360 Planning and Execution
 ATL Campaign Designing and Implementation.
 Preparing the budget for creating a media stream for various needs.
 Negotiating the contracts with various customers.
 Analysis of current and future market trends so as to make strategies for company’s development and growth.
 Attending product launch and media conferences.
 Working with external vendors and partners to align product, pricing and marketing strategies.
 Research and implement surveys to provide insights into the customer experience of specific applications.

 Managed Business planning & Business continuity planning.
 Prospect for target clients for an increase business growth & Business Demonstrations (In house & Outhouse)
 Develop and implement Marketing Strategies.
 Handle Niche Marketing & Corporate Client Handling
 CRM (Middle East, Asia, Europe and Africa)
 Sales Expansion Pipeline
 Endeavors to build healthy bonds with new clients
 Determines sales target and ensure they are successfully achieved by sales personnel
 Identify new opportunities for sales campaigns that can lead to increase the sales
 Managing Vendors / Suppliers Database
 Research & Development
 Reporting to Managing Director

 Actively involved in Business Planning & Corporate Client Handling
 Business Continuity and Disaster Recovery Planning
 Involve in Market Strategic Planning
 Export Sales (GCC & Africa)
 Develop Selling Strategies
 Export sales handling
 Sales Expansion Pipeline
 Institutional Sales
 Procurement Protocols
 Making RFQ’s for Bidding
 Negotiation against Bidding
 Managing Vendors / Suppliers Database
 Research & Development
 Advertising & Promotion
 Training's & Presentation

 Maintains an extensive and active network of business, personal and professional contacts from which business referrals and sales opportunities can be received directly or indirectly.
 Maintain performance and professional development to enhance the overall team performance.
 Responsible for implementing marketing strategies & policies.
 Cultivate an environment that supports diversity and reflects the brand.
 Assist sales team in meeting overall objectives, and contribute to a productive harmonious team spirit.
 Ensure the team is mentored and coached when underperforming.
 Qualifying business customers and tailoring the right business solution to their needs.
 Maintaining and managing business relationships via a portfolio and self-made spreadsheet document.
 Ensuring store and regional business targets are achieved.
 Developing non business management stores through visits in order to increase business customer confidence.
 Driving performance and focus throughout my region to ensure all round success is achieved in business.
 Ensuring all team members are fully engaged and motivated by coaching/mentoring on a daily basis through observations.
 Conducting daily morning briefs to check team understanding of company focuses and ensure commercial performance on KPI is above target by each adviser.
 Checking compliancy is adhered to on a monthly basis.
 Maintains an extensive and active network of business, personal and professional contacts from which business referrals and sales opportunities can be received directly or indirectly.
 Building and sustaining a high performance Management sales team to meet weekly and monthly branch targets.
 Update customer information in accordance with appropriate procedures ensuring all employees have access to the status of outstanding customer opportunities, transactions, and problems/issues as required.